Skip to main content
University of Nebraska–Lincoln
Search

Faculty and Staff Directory

B
Balke, Tom
Professor Emeritus of Accountancy
HLH 435
402-472-2337
Ball, A. Dwayne
Associate Professor Emeritus of Marketing
HLH 345
402-472-2316
Expert Areas:
  • Customer Relationship Marketing
  • Database Marketing
  • Market Research
  • Services Marketing
Research Interests:
  • Measurement and problems of measuring difficult constructs and phenomena
  • Services Marketing and CRM
  • Database Marketing 
Brown, Jr., James F
Professor Emeritus of Accountancy
HLH 435
402-472-2337
Expert Areas:
  • Cost Management
C
Carlson, Les
Nathan Gold Distinguished Professor Emeritus in Marketing
HLH 345
402-472-2316
Expert Areas:
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
Research Interests:
  • Consumer Socialization
  • Environmental Advertising
  • Memory Measurement
  • Differential Effect of Advertising on Children and Parents
  • Explanations for Consumerism
  • Diffusion
Chen, Kung H
Professor Emeritus of Accountancy
HLH 435
402-472-2337
Expert Areas:
  • Cost Management
Cushing, Matthew J
Professor Emeritus of Economics
HLH 525 U
402-472-2323
Expert Areas:
  • Labor Economics
  • Econometrics
  • Macroeconomics
Research Interests:
  • Macroeconomics Time-Series
D
Digman, Lester
Professor Emeritus of Management
HLH 325 T
402-472-3915
Expert Areas:
  • International Management
  • Strategic Management
Duchon, Dennis
Professor Emeritus of Management
HLH 315H
402-472-3915
Expert Areas:
  • Leadership
  • Organizational Behavior
  • Decision Making
E
Edwards, Richard
Professor Emeritus of Economics
HEWP 1155
402-472-0602
Expert Areas:
  • Great Plains Studies
Research Interests:
  • Economics
  • History
  • Demography
  • and Natural Resources of the Great Plains
  • Issues in Higher Education
G
Gentry, James W
Professor Emeritus of Marketing
HLH 345
402-472-2316
Expert Areas:
  • Consumer Behavior
  • Cross-Cultural Issues
  • Family Decision Making
  • International Consumerism
  • International - Asia
Research Interests:
  • Changes in consumer behavior associated with life-event transitions
  • Cross-cultural differences in consumer decision processes
  • Consumer acculturation
  • Family decision making
Geppert, John
Professor Emeritus of Finance
HLH 425 P
Expert Areas:
  • Financial Markets & Investing
Research Interests:
  • Investments
  • Time Series Analysis
  • Computational Finance
Grossbart, Sanford
Professor Emeritus of Marketing
CoB 345
402-472-2316
Expert Areas:
  • Consumer Socialization
  • Information Technology & the Family
  • Marketing Communication
  • International Consumerism
  • Macromarketing
Research Interests:
  • Consumer response to marketing communication
  • Interactive communication technologies
  • Consumer socialization
  • Consumer communication networks
  • Marketing in the former Soviet Union and E
H
Hampton, Ronald D
Associate Professor Emeritus of Marketing
HLH 345
402-472-2316
Expert Areas:
  • International Marketing
  • Marketing Management
  • Retail Management
  • Leadership
  • Consumer Behavior
J
Jones, Colleen
Professor Emeritus of Management
CoB 325 T
402-472-3915
Expert Areas:
  • Human Resource Management
  • Leadership
  • Minority Issues
K
Karels, Gordon V
Professor Emeritus of Finance
HLH 423
402-472-2330
Expert Areas:
  • Company Valuations
  • Financial Institutions
  • Interest Rates & Risk Management
  • Managerial Economics
  • Banking and Credit Unions
Research Interests:
  • Corporate Finance
  • Financial Markets
  • Applied Microeconomics
  • Quantitative Methods
Kennedy, Patricia
Associate Professor Emeritus of Marketing
HLH 345
402-472-2316
Expert Areas:
  • Sports Marketing
  • Marketing Communication
Research Interests:
  • Values information children obtain from advertising.
  • The effect of very thin advertising models on young people's self-esteem and body image.
  • Marketing via the Internet and WWW.
L
Lawrence, Janice E
Associate Professor Emeritus of Accountancy
HLH 435
402-472-2337
Expert Areas:
  • Ethics
  • Auditor Skepticism
  • Business Ethics
  • Fraud
Research Interests:
  • Fraud
  • Auditor Behavior and Auditior Skepticism
  • Business Ethics
Lee, Sang M
Professor Emeritus of Management
HLH 325 T
402-472-3915
Expert Areas:
  • Entrepreneurship
  • Information Systems
  • International - Europe
  • International - South and Central America
  • International - Asia
Research Interests:
  • Global business strategies
  • strategic innovation
  • technology convergence
  • ICT for business solutions
  • value networking
Luckner, Warren
Professor of Practice Emeritus of Actuarial Science
HLH 423
402-472-2330
Expert Areas:
  • Retirement
  • Actuarial Science
  • Social Security
  • Insurance
Research Interests:
  • Social Insurance
  • Asset-liability Management
Luthans, Fred
George Holmes Distinguished Professor Emeritus of Management
HLH 325 T
402-472-3915
Expert Areas:
  • Positive Leadership
  • Psychological Capital
  • Organizational Behavior
Research Interests:
  • Positive Psychological Capital
  • Organizational Behavior Modification
  • Positive Leadership
M
MacPhee, Craig R
Professor Emeritus of Economics
HLH 523
402-472-2319
Expert Areas:
  • Emerging Markets and Transition Economies
  • Import Tariffs and Tax Policies
  • International Trade & Finance
Research Interests:
  • International Trade and Investment
  • Commercial Policy
Marquardt, Ray
Professor Emeritus of Marketing
HLH 325
402-472-2316
May, Ann Mari
Professor Emeritus of Economics
HLH 525 Q
402-472-3369
Expert Areas:
  • Gender and Economics
  • Women and Higher Education
  • History of Women and Economics
  • Economic History
Research Interests:
  • Women and Education
  • Feminist Economics
  • Political Business Cycles
  • Post-war Macroeconomic Policy
McCabe, George M
Professor Emeritus of Finance
HLH 423
402-472-2330
Expert Areas:
  • Company Valuations
  • Banking and Credit Unions
Research Interests:
  • Managerial Finance
McGarvey, Mary G
Associate Professor Emeritus of Economics
HLH 525 P
402-472-9415
Expert Areas:
  • Applied Econometrics
  • Public Policy Analysis
  • Economics of Obesity
  • Labor Markets
Research Interests:
  • Applied Econometrics
  • Health and Education Policy
  • and Welfare Policy
Mittelstaedt, Robert A
Professor Emeritus of Marketing
HLH 345
402-472-2316
Research Interests:
  • The nature of competition
  • the structure of distribution systems and the use of incentives within those systems
  • the diffusion of innovations
  • and intellectual property protection.
P
Peterson, Manferd O
Professor Emeritus of Finance
HLH 423
402-472-2330
Expert Areas:
  • Corporate Finance
  • Financial Institutions
  • Banking and Credit Unions
Research Interests:
  • Banking
  • Finance and Real Estate
R
Rejda, George E
Professor Emeritus of Finance
CoB 423
Expert Areas:
  • Insurance
Research Interests:
  • Risk Management and Insurance; Social Security
  • Medicare
  • and social insurance programs
Rosenbaum, David I
Professor Emeritus of Economics
HLH 525 J
402-472-2318
Expert Areas:
  • Forensic Economics
  • Cost-Benefit Analysis
Research Interests:
  • Strategic Behavior
  • Market Dominance
  • Market Evolution
  • Pricing
Ruchala, Linda V
Associate Professor Emeritus of Accountancy
HLH 435
402-472-2337
Expert Areas:
  • Accounting Information Systems
  • Cost Management
Research Interests:
  • Managerial accounting and control systems
  • public interest accounting
  • critical accounting theory
  • public policy implications of accounting control and disclosure
S
Schmidt, James R
Professor of Emeritus Economics
HLH 525 H
402-472-2315
Expert Areas:
  • Econometrics
  • Business Statistics
Research Interests:
  • Applied Econometrics
Sebora, Terry C
Associate Professor Emeritus of Management
HLH 325 T
402-472-3915
Expert Areas:
  • Entrepreneurship
  • Strategic Management
  • State, Regional & Urban Economics
Shelley, Marjorie
Professor Emeritus of Accountancy
HLH 445 E
402-472-2337
Shoemaker, Paul A
Professor Emeritus of Accountancy
HLH 435
402-472-2337
Expert Areas:
  • Taxation
  • Tax Law
Research Interests:
  • Tax
  • Accounting History
  • Education Issues
Smith, David B
Professor Emeritus of Accountancy
HLH 435
402-472-2337
Stara, Nancy
Professor Emeritus of Accountancy
HLH 435
402-472-2337
v
van den Berg, Hendrik
Professor Emeritus of Economics
HLH 523
402-472-2319
Expert Areas:
  • Economic Development
  • Heterodox Economics
  • International Finance
  • Open-Economy Macroeconomics
Research Interests:
  • International Trade
  • International Finance
  • and Trade & Development
W
Walstad, William B
Professor Emeritus of Economics
HLH 525 F
402-472-2319
Expert Areas:
  • Economic Education
  • Entrepreneurship
  • Financial Literacy
Research Interests:
  • Teaching and Learning of Economics Attitudes and Opinions on Economic Issues Testing of Economic Knowledge
  • Economic Education
  • Financial Literacy
  • Entrepreneurship
  • Economics of Education
Z
Zorn, Thomas S
Professor Emeritus of Finance
HLH 423
402-472-2330
Expert Areas:
  • Corporate Finance
  • Financial Markets & Investing
  • Real Estate
  • Managerial Economics
  • Interest Rates & Risk Management
Research Interests:
  • Speculative bubbles
  • Belief Differences
  • Managerial Behavior and the Stock Market
  • Political Markets.