Katie Hoffman

General Counsel, Opendorse

Katie Hoffman is general counsel for Opendorse, a Lincoln-based company and leader in the Name, Image and Likeness (NIL) industry. Katie has a Juris Doctor degree from the University of Miami School of Law, a Master of Education with an emphasis in intercollegiate athletics administration from the University of Oklahoma and a Bachelor of Science in business administration from the University of Nebraska-Lincoln, where she was a letterwinner, earned Academic All-Big 12 honors multiple times, and was a two-time Big 12 champion with the Husker Women’s Swim Team.

In her role at Opendorse, she develops the legal department to navigate intercollegiate athletics, multimedia marketing, technology and the role of NIL across the sports industry. Prior to joining Opendorse, Katie was assistant general counsel for NASCAR in Daytona Beach, Florida, and advised on matters including international business, sponsorships and marketing, and the NASCAR Foundation. With NASCAR, and in the same position with International Speedway Corporation (ISC), Katie helped negotiate marketing contracts with partners, including American Express, BlueGreen Vacations, Dixie Vodka, Coca-Cola and Monster.

Prior to the ISC, Katie was with the nonprofit organization Women Leaders In Sports, whom she advised on legal matters and intellectual property decisions.

She also worked in college sports for the Oklahoma Sooners and the NFL with the Kansas City Chiefs. She was honored by the NFL as one of 36 female executives at its inaugural Women in the NFL Leadership Symposium. She is a member of the California, Nebraska and Illinois Bar Associations and has worked as an adjunct professor teaching sports and marketing classes for the past 10 years. She also coaches swimming in her local communities.