Skip to main content
University of Nebraska–Lincoln

Employer Partners Day

Employer Partners Day

2020 Employer Partners Day

The University of Nebraska-Lincoln Business Career Center hosts the annual Employer Partners Day as an opportunity to share updates from the College of Business, create connections with College of Business faculty and staff, and learn best practices to enhance your presence on campus.


July 29, 2024 (in-person). July 30, 2024 (virtual update session)
Register Now
Register by Friday, July 12

2024 Agenda

2024 Agenda for In-Person Session - July 29, 2024
Time Topic
8-9 a.m. Registration
8:15-8:50 a.m. Recruiting 101 (Optional Session)
Especially for new recruiters, learn about recruiting and connections opportunities in the College of Business and the University of Nebraska. 
9-9:50 a.m. Welcome, Overview, and Highlights
The Business Career Center Director and College of Business Associate Dean will share successes, updates, and future plans.
10-10:45 a.m. Breakout Sessions
Breakout 1: Navigating Gen Z Talent
Dr. Celeste Spier, Director of Organizational Development, University of Nebraska–Lincoln

Let's engage and harness the potential of Gen Z talent. As the newest entrants into the workforce, Gen Z brings fresh perspectives, digital prowess and unique expectations. From understanding their values and motivations to adapting recruitment strategies and workplace environments, this session offers actionable insights for organizations aiming to attract, retain and maximize the contributions of Gen Z employees. Shift from ‘generational shaming’ to cultivating a multi-generational environment.

Breakout 2: AI for Targeted Career Exploration and Preparation
Kadina Koonce, Assistant Director of Career Development and Planning

This session delves into the innovative ways our coaches utilize and plan to utilize AI to empower students in their career exploration journey. We'll showcase how 3 different AI platforms help students identify their strengths and interests, research industries and companies, and optimize their applications to better highlight their transferrable skills. We'll also explore AI tools for interview preparation, including personalized question generation and conversational practice. Join the discussion by sharing your experiences with AI in talent development and what skills you seek in future hires.
10:55-11:40 a.m. Breakout Sessions
Breakout 3: Employer Collaborations for Experiential Learning in the Classroom
Rob Simon, Associate Professor of Practice in Marketing

Let's discuss how businesses and faculty can work together to integrate information on your organization into the classroom and student experience. We will cover several ways that your organization can be part of the classroom and the student learning experience. We welcome any ideas you may have on being part of the classroom experience.

Breakout 4: Onboarding: The First 90 Days on the Job
Employer Panel moderated by Mikki Sandin, Assistant Director of Professional & Life Skills

Onboarding is the process through which new employees are integrated into an organization. Who is involved in this process at your workplace? Does your retention strategy include onboarding? Does engagement with multiple employees increase the retention of new employees? What methods are used to develop current employees’ knowledge and effectiveness in onboarding? How do new employees provide feedback on your onboarding process?
11:45 a.m. - 1:15 p.m. Lunch, Keynote, and Awards
Over lunch, engage with College of Business faculty and staff to learn about opportunities to connect through curriculum and programs.  Keynote speaker, Katie Hoffman from Opendorse, will discuss Name, Image, and Likeness (NIL), what it means for student athletes and the positive effects it has had on graduation rates and women’s sports. The Business Career Center will present the Employer of the Year, Sue Vagts Faculty/Staff Partner of the Year, and Intern of the Year awards.

Lunch table hosts include:
  • Kaitlin Ferris, Clifton Strengths Institute
  • Richard Fishler, International Business
  • Rose Hull, Inclusive Business Leaders
  • Kasey Linde, Teaching and Learning Center (Tutors and Faculty Development)
  • Jake Messersmith, Management
  • Rob Simon, Marketing
  • Lizzie Vietz, University Career Services
1:15-2:00 p.m. Student Panel
Hear perspectives from College of Business current students.  
2-2:10 p.m. Closing Remarks
2:15-2:45 p.m. Hawks Hall Tours (optional) Tour Hawks Hall and see the Business Career Center, the Employer in Residence booth, classrooms, and other key student services areas.
2024 Agenda for Virtual Update Session - July 30, 2024
Time Topic
1:30 p.m. Virtual Update Session
The session will include content from the Recruiting 101 and Overview/Highlights sessions to help employers learn of successes, updates, and future plans. A Zoom link will be provided to registrants via email.

Keynote Speaker

Katie Hoffman
Katie Hoffman

General Counsel, Opendorse

Katie Hoffman is general counsel for Opendorse, a Lincoln-based company and leader in the Name, Image and Likeness (NIL) industry. Katie has a Juris Doctor degree from the University of Miami School of Law, a Master of Education with an emphasis in intercollegiate athletics administration from the University of Oklahoma and a Bachelor of Science in business administration from the University of Nebraska-Lincoln, where she was a letterwinner, earned Academic All-Big 12 honors multiple times, and was a two-time Big 12 champion with the Husker Women’s Swim Team.

In her role at Opendorse, she develops the legal department to navigate intercollegiate athletics, multimedia marketing, technology and the role of NIL across the sports industry. Prior to joining Opendorse, Katie was assistant general counsel for NASCAR in Daytona Beach, Florida, and advised on matters including international business, sponsorships and marketing, and the NASCAR Foundation. With NASCAR, and in the same position with International Speedway Corporation (ISC), Katie helped negotiate marketing contracts with partners, including American Express, BlueGreen Vacations, Dixie Vodka, Coca-Cola and Monster.

Prior to the ISC, Katie was with the nonprofit organization Women Leaders In Sports, whom she advised on legal matters and intellectual property decisions.

She also worked in college sports for the Oklahoma Sooners and the NFL with the Kansas City Chiefs. She was honored by the NFL as one of 36 female executives at its inaugural Women in the NFL Leadership Symposium. She is a member of the California, Nebraska and Illinois Bar Associations and has worked as an adjunct professor teaching sports and marketing classes for the past 10 years. She also coaches swimming in her local communities.

Frequently Asked Questions

Is there a cost?

To attend in-person there is a $15 cost, which includes lunch. The virtual event is free but only part of the sessions, as noted in the agenda above, will be available via Zoom.

Where should I park?

With construction on campus, we recommend parking in the 14th & Avery Garage. From the 14th & Avery Garage, you’ll walk south to 14th and Vine St. Hawks Hall is on the southeast corner with doors on the west side of the building that face the stadium. View campus maps (The 14th & Avery Garage is #66 and Hawks Hall is #41 on the map).

How should I prepare for Employer Partners Day held via Zoom?

Set yourself up for success on Zoom by testing your software and equipment. On the day of, update your Zoom name to include your organization. You can do this by hovering over your name, click Rename, then change your name. You can also personalize your appearance by setting a virtual Zoom background from your organization.

Talent Investment Program

New Program Offers Tuition Reduction for Your Employees, Members

The College of Business now offers three-year flexible partnership agreements for companies and organizations so you can offer a 15% tuition reduction for Nebraska's four business master's degrees and nine graduate certificate programs to your employees and members. There is no minimum or maximum number of students required to take advantage of the program.

For more information contact: Aaron Crabtree and Gretchen Holthaus


Business Career Center
Students: | Employers:
HLH 141