Marketing Career Resources

Classroom with instructor addressing seated students using laptops, red "N" logo on the wall.

Marketing Career Resources

Marketing is concerned with satisfying customers’ needs. It is a social and managerial process by which individuals and groups obtain what they need and want by creating and exchanging products. As consumer and customer relations evolve, marketing is on the cutting edge of business and technology in today’s society. 

Why Major in Marketing?

  • Gain relevant, hands-on experience by solving real-world marketing problems 
  • Identify consumer needs and growth opportunities in diverse and rapidly-changing global markets 
  • Influence consumers to purchase products or services 
  • Build or enhance an organization’s brand 
  • Learn to collaborate and negotiate with others effectively 
  • Compete in case competitions 
Students present to an audience in a classroom, slides displayed on screens behind them.

Who Pursues a Degree in Marketing?

Individuals who possess these traits may find their fit with marketing: 

  • Analyzers of market research and data 
  • Creative thinkers who take initiative 
  • Excellent communicators and good writers 
  • Knowledgeable about consumer trends and expectations 
  • People-oriented 
  • Team players 

Strategic Minor Options

  • Communications Studies 
  • Entrepreneurship 
  • Management 
  • Textiles, Merchandising, and Fashion Design 
  • Psychology 
  • Certificate in Sales Excellence

Technical Skills to Learn

  •  Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) 
  • Canva 
  • Copywriting 
  • CRM (Salesforce) 
  • Google Analytics and Google Ads
  • Power BI 
  • SEO/SEM 
  • Social media 

Professional Certifications and Further Education

To be more competitive in the job market, some students will pursue advanced degrees or professional certifications: 

  • MBA 
  • Master of Science in Business Analytics 
  • Master of Science in Marketing Analysis 
  • Master of Science in Sports Management 
  • Master of Public Administration 
  • Juris Doctor (JD) 

Career Planning Action Steps

  • Take elective courses in interpersonal communication and public speaking. 
  • Participate actively in student organizations to develop leadership skills. 
  • Learn to solve problems creatively. 
  • Meet with a career coach to discuss career options and craft a strong résumé for internships. 
  • Complete multiple informational interviews to learn about the various career paths within marketing. 
  • Develop your network of personal and professional contacts. 
  • Pursue internships (use Handshake) to learn more about the field and gain relevant experience. 
  • If interested in market research, build a strong background in statistics, mathematics, and behavioral science by getting involved in faculty research.

Get Involved

American Marketing Association | Sports Business Association

Explore all College of Business Student Organizations

What Can You Do With a Major in Marketing?

Common Career Paths for Marketing Majors

  •  Advertising and marketing communications: market products to target audiences and other stakeholders by creating, managing, and executing communications via advertising, public relations, and social media 
  • Brand management: monitor, nurture, and grow an organization’s brand 
  • Marketing analytics: extract insights from data and employ these to enhance the ROI of marketing investments 
  • Sales: uncover client needs and deliver customized solutions in a consultative manner 

Sample Internship Titles

  • Ad operations specialist 
  • Brand strategist 
  • Business development intern 
  • Data analyst 
  • Digital marketing intern 
  • Email marketing intern 
  • Finance intern 
  • Gameday operations intern 
  • Marketing and fan experience intern 
  • Marketing analytics intern 
  • Marketing intern
  • Product marketing intern 
  • Reporting intern 
  • Sales intern 
  • Social media and marketing intern 
  • Student marketer 
  • Technical content writer 
  • Technical sales intern 
  • Textile designer 
  • Videographer

Sample Titles for First-Destination Careers

  • Account executive/manager 
  • Business analyst 
  • Business development representative 
  • Client manager 
  • Customer service representative 
  • Digital marketing strategist 
  • Email marketing coordinator 
  • Financial representative 
  • Marketing assistant/coordinator 
  • Merchandising specialist 
  • Real estate agent 
  • Sales representative 
  • Social media coordinator 
  • Video producer 

Sample Titles for Advanced Career Opportunities

  • Associate marketing and design manager 
  • Campaign manager 
  • Content marketing manager 
  • Creative consultant 
  • Customer marketing manager 
  • Digital marketing manager/director 
  • Director of brand marketing 
  • Director of marketing operations 
  • Events marketing manager 
  • Growth marketing manager
  • Head of performance marketing 
  • Influencer marketing manager 
  • Marketing analytics lead 
  • Marketing manager/director 
  • Marketing operations analyst 
  • Marketing partnerships director 
  • Marketing technology strategist 
  • Product marketing associate 
  • Senior marketing analyst/strategist 
  • Vice president of product marketing 
  • Web marketing director

Organizations Hiring Marketing Majors

Airbnb 
Ameritas 
Arbor Day Foundation 
Bass Pro Shops 
Berkshire Hathaway 
Buildertrend 
CompanyCam 
Fusion Medical Staffing 
Gallup 

Haberfeld 
HomeAdvisor 
Hudl 
IronConnect 
Jacht Agency 
JEO Consulting Group 
Lincoln Stars Hockey 
LRS Healthcare 

Nebraska Athletics 
Nelnet 
Northwestern Mutual 
NRC Health 
Omaha Storm Chasers 
Pacific Life 
Sandhills Global 
Senior Insurance Marketing 

Sojern 
Southwestern Advantage 
Spreetail 
Swanson Russell 
TD Ameritrade 
Toast 
Union Pacific 
Willis Towers Watson 

Learn More

Learn More About the Major

Need assistance exploring your major or career options? Schedule an appointment with a career coach: 

Business Career Center
HLH 141| M-F 8 a.m.-5 p.m. | Drop-ins M-F 1-4 p.m. 
businesscareers@unl.edu | 402-472-7272