Communications, Marketing and External Relations

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Communications, Marketing and External Relations

Staff

Irwin-Gish, Sheri
Executive Director of Communications, Marketing and External Relations
Niles, Laura
External Relations Director
Simonsen, Roger
IT Director for Communications, Marketing and External Relations
Smith, Kimberly
Communications and Marketing Coordinator
Schomaker, Patti
Project Manager / Events Coordinator
Smith, Stephanie
Social Media and Design Coordinator
Stolz, Garrett
Writing and Project Specialist

Office Liaisons

Bergen, Emily
Welcome Center Receptionist
Hayes, Sheila
Administrative Support Associate
Larreau, Dayna
Outreach Support Associate
Martin, Brent
Entrepreneurship Center Coordinator

Podany, Davis
Assistant Director for New Media & Technology
Timm, Chris
Associate Director of Employer Experience and Outreach

Publicity

Share your message by submitting your story:
  • Student, faculty and student organization achievements
  • Special events – New College of Business building progress, 3-2-1 Quick Pitch, Mittelstaedt Symposium
  • Speakers – Mark Bucaro Ethics in Business, John Mackey CEO of Whole Foods
  • Unique class projects, activities or competitions – ACG Cup, Target Case Competition
  • Recently published articles, research and books
Publicity

Printed Materials

Share your message through print materials:
  • Advertisements
  • Brochures
  • Programs
  • Posters and flyers
  • Postcards
  • Newsletters
  • Invitations
  • Business cards
  • Stationery
  • Magazines
  • Bookmarks
  • Cards
  • And much more!
Design
Design

Website

Share your message through our mobile friendly website:
  • Stories – student and faculty accomplishments
  • Photos
  • Program content – be sure to include any course offerings relevant each semester
  • Event information and registration – please provide the details about the event, including the answers to: who, what, where, when and how
College of Business Website

Branded Promotional Items

We can order promotional items for departments or events that adhere to university standards. Examples include:

  • Pens and pencils
  • Notebooks
  • Sticky notes
  • Folders and certificates
  • Other customized promotional items based on goals or themes for selected events
Branded Items

Event Marketing

Pre-Event Publicity

  • Calendar submissions to university and community calendars
  • Press release/web story
  • Social media – college and university
  • Digital signage
  • Advertising – depending on the event
  • Printed materials like invitations, posters, postcards, etc.

Day-of-Event Marketing

  • PowerPoint presentation – sponsor logos, etc.
  • Table publications
  • Photography
  • Filming for promotional videos (short excerpts)
  • Social media

Post-Event Marketing

  • News releases
  • Social media
  • Wrap-up meeting

SMART TEAM

The College of Business Student Marketing Advisory Resource Team (SMART)

Seeking new SMART team members.

If you would like to join our Smart Team fill out our application.

The Student Marketing Advisory Resource Team (SMART) at the College of Business is a group of students who work in the Communications, Marketing and External Relations Office. The student’s responsibilities vary daily, but include a wide array of duties, including writing stories or copy for publications or web, designing for print or web, shooting and editing videos, working at various events, helping brainstorm future marketing efforts and anything else needed.

SMART Car