Skip to main content
University of Nebraska–Lincoln

Nonprofit Fundraising Executive Certificate

Nonprofit Fundraising
Executive Certificate


Basic Principles and Methodologies of Fundraising

For-profit organizations rely on sales, and government agencies depend on appropriations—but nonprofits are sustained by donor contributions. Although many nonprofits earn income from revenue-generating activities, such as ticket and gift shop sales, program service fees, and special events, they still rely on contributions to support many of public and client-facing services.

White Calendar Icon

November 1-2, 2022
Register Now
Register by Tuesday, October 25

Key Benefits

Like strategic planning, financial planning or human resource planning, a nonprofit’s fundraising program must be designed to fit the unique nature of that organization. This program will help you sharpen your fundraising skills as we explore proven principles and methodologies of fundraising.

Who Should Attend?

Nonprofit executives responsible for fundraising, marketing and communications, human resources and volunteer management, and operations.

Nonprofit leaders (executive directors), board members and community leaders.

Program Content and Objectives

The overall goal of this program is to gain a better understanding of the basic principles and methodologies of fundraising, and of how fundraising fits into nonprofit executives’ broader management responsibilities.

  1. Understand the context and philosophy of fundraising in nonprofit organizations. The following framework topics will be explored:
    • Annual fund campaigns
    • Case for support
    • Corporate and grant support
    • Fundraising events
    • Major giving
    • Prospect research
  2. Describe the key characteristics of American donors, as well as their major motives for giving.
  3. Explain the framework for a fundraising plan, and how that plan fits into the nonprofit’s overall strategy.
  4. Describe the role of stewardship and recognition in facilitating donor relations.
  5. Discuss the elements of a successful planned giving program.
Program Schedule
Day 1
8:30 - 9 a.m. Program and Participant Introduction
9 - 10:30 a.m. Fundraising Planning
The Individual Donor | Fundraising Objectives |Performance Measures
10:30 - 10:45 a.m. Break with Refreshments
10:45 a.m. - 12 p.m. How to Ask for Money
12 - 1 p.m. Lunch
1 - 2:30 p.m. The Annual Fund Campaign
Direct Response Fundraising | Acquisition Planning |The Fundraising Message
2:30 - 2:45 p.m. Break with Refreshments
2:45 - 4:15 p.m. Prospect Research
How to Find Prospective Donors | Local and National Press | Special Databases
4:15 - 4:45 p.m. Applied Learning from the Day's Activities
4:45 - 5 p.m. Wrap-up
8:30 - 8:45 a.m. Program Introduction – Day 2
8:45 - 10:15 a.m. Working with Major Donors
Characteristics of Major Donors | Motives of Major Givers | Stewardship
10:15 - 10:30 a.m. Break with Refreshments
10:30 a.m. - 12 p.m. Planned Giving
Donor Motivation | Planned Giving Vehicles | Stewardship
12 - 1 p.m. Lunch
1 - 2:30 p.m. Corporate Giving and Fundraising
Why Corporations Give | Sponsorships | Relationship Management
2:30 - 2:45 p.m. Break with Refreshments
2:45 - 4:15 p.m. Fundraising Events
Types and Purposes of Fundraising Events | Evaluating Fundraising Events
4:15 - 4:45 p.m. Applied Learning from the Day's Activities
4:45 - 5 p.m. Wrap-up

Coming Soon

Program Materials, Accommodations and Fees
  • Materials are included and will be provided at the beginning of the program
  • Registration includes breakfast, lunch, snacks and parking
  • Program fee is $650 per person subject to standard cancellation policy


Center for Executive and Professional Development
HLH 201