Achievements for June 2025

Learn more about recent competition winners, research publications, news articles and more at the University of Nebraska–Lincoln College of Business in this month's achievements column.

Learn more about recent honors, appointments, research publications and media appearances at the University of Nebraska–Lincoln College of Business in this month's achievements column. This column features the achievements of the college's faculty, staff and students.

Rob Simon, associate professor of practice in marketing, was inducted into the American Marketing Association Lincoln Chapter Hall of Fame.

The Colleges of Business and Law received two American Marketing Association Lincoln Chapter awards for the sold-out Women Lead conference in 2024.

Five business majors were among the 19 international students in the Employment Readiness Certificate career preparation program this spring.

Tim Hodges, executive director of the Clifton Strengths Institute, and Dywan Williams, senior accounting major, appeared on the Huskers Radio show to discuss the institute's impact on students.

Brady Moylan, management major from Oconomowoc, Wisconsin; and Ben Hastreiter, marketing major from Elkhorn, Nebraska, served as Herbie Husker and Lil' Red.

Aaron Crabtree, Associate Dean of Master's Programs and Executive Development, discussed Nebraska's top ranking for Best Value Online MBA by Financial Times on the Grow Lincoln radio show.

Honors and Awards

Rob Simon, associate professor of practice in marketing, was inducted into the American Marketing Association Lincoln Chapter Hall of Fame at their 2025 Prism Awards on May 8. He was honored for his long-standing commitment to AMA's mission and values, as well as his contributions to the marketing profession in Lincoln and the student chapter on campus.
The College of Business and College of Law won two AMA Prism Awards for the continuously sold-out Women Lead conference in the Best Event (Nonprofit) and Best of Show categories. Read more about the Women Lead conference.
The Nebraska Center for Entrepreneurship won an AMA Prism Award in the Direct Marketing-Print category for its 2023-24 annual report. View the annual report.
The Clifton Strengths Institute recognized several seniors at its annual awards ceremony: Outstanding Coach Award: Ellie Schaardt, accounting major from Steinauer, Nebraska, and Dywan Williams, accounting major from Omaha. The Mark Pogue Award went to Jade Erickson, management major from Central City, Nebraska. The Outstanding Builder Award went to Carolina Barraza, accounting major from Courtland, Kansas, and Seth Daup, finance and computer engineering major from Gothenburg, Nebraska.
Bethany Barnwell, business administration and computer science major from Phoenix, Arizona, and Ashley Nierman, supply chain management major from Harvard, Nebraska, were named Chancellor’s Scholars for earning a 4.0 GPA on all collegiate work. Read the Nebraska Today story.
The Nebraska Business Honors Academy awarded four business students its annual “black shirts” for demonstrating one of the five guiding principles of the college: Dylan Asmus, sophomore actuarial science major from Omaha; Eva Gronewold, junior management and marketing major from Lincoln; Eric Jacob, junior business and law major from Parker, Colorado; and Sam Lockhart, junior accounting and finance major from Papillion, Nebraska.
Two students earned silver International Business Medallions for academic and co-curricular excellence: Sophia Cox, senior international business major from Lincoln; and Mollie Fee, senior international business major from Omaha.
Carolina Barraza, senior accounting major from Courtland, Kansas, earned the Outstanding Honors Graduate award from the University Honors Program. Read the Nebraska Today story.
Emily Krupicka, senior human resource management major from Grand Island, Nebraska, and Naree Philavanh, senior marketing and management major from Lincoln, received Student Luminary Awards for their leadership and commitment to campus and community service.

Research and Publications

Daniel Tannenbaum, Georgia Lord Thompson and Jim Thompson Chair in Business and associate professor of economics, received a $430,587 grant from the National Science Foundation’s Faculty Early Career Development Program. His five-year project will study the long-term impact of evictions on children and may inform future housing policy. Read the story about his research.
Sam Melessa, associate professor of accountancy, was cited in the Financial Times article “Investors in Trump’s America Can No Longer See Around Corners.” His research explores how external market pressures push public companies to prioritize quarterly earnings forecasts over long-term growth. Read the Financial Times article. (Subscription required)

Notable Involvement

Five business majors earned Employment Readiness Certificates this spring. The nine-week career preparation course for international students helps them develop skills, increase confidence, build professional, social and academic connections, and prepare for their career pathways. The students included: Giselle Liew, junior actuarial science and economics major from Petaling Jaya, Malaysia; Esther Liong, senior supply chain management major from Johor, Malaysia; Shu Matsumura, junior management major from Tokyo, Japan; Linh Nguyen, senior finance major from Hanoi, Vietnam; and Ha Thanh Tran, freshman finance and data science major from Vinh Long, Vietnam.
Two business majors graduated after years of secretly serving as Husker mascots. Brady Moylan, management major from Oconomowoc, Wisconsin; and Ben Hastreiter, marketing major from Elkhorn, Nebraska, reflected on what it meant to represent the university and the legacy they leave behind. Read their Q&A story.

In The News

Tim Hodges, Joan Heiser Endowed Presidential Chair, executive director of the Clifton Strengths Institute and assistant professor of practice in management, and Dywan Williams, senior accounting major from Omaha, spoke on the Huskers Radio Network about the Clifton Strengths Institute and what it means for Husker students.
Aaron Crabtree, associate dean of master's programs and executive development, KPMG Faculty Fellow in Professional Accounting and associate professor of accountancy, discussed Nebraska's top ranking for Best Value Online MBA by Financial Times on the Grow Lincoln radio show. Listen to the Grow Lincoln recording.
Rob Simon, associate professor of practice in marketing, spoke to the Norfolk Chamber of Commerce on May 22 for their What's NU event with Growing Together Northeast Nebraska. He spoke along with marketing alum Hunter Bergman, '22, about the college's project-oriented classes and how the College of Business would like to work with more Norfolk area businesses and organizations in classes. Read the Norfolk Daily News story.
Uchechukwu Jarrett, Seacrest Teaching Fellow and associate professor of practice in economics, was featured in WalletHub discussing why car insurance rates vary by state. Read the WalletHub article.
Matt Pierson, associate director of Nebraska Council on Economic Education, shared with a class at Lincoln Standing Bear High School this spring that March Madness pools, fantasy football leagues with buy-ins and score-predicting games used in some fundraisers are all forms of gambling as part of the council's curriculum to teach financial literacy in regards to online betting. Read the Omaha World-Herald story.
Jennifer Davidson, associate professor of practice in economics, Nebraska Council on Economic Education president and Nebraska Bankers Association Faculty Fellow, appeared on Channel 10/11 to introduce the "Map to Financial Freedom" initiative. She will go more in-depth on individual topics in the coming months. See the Channel 10/11 segment.