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We Are Nebraska Business. View the Strategic Plan

Strategic Plan

Nebraska Business has a long tradition of prominence as one of 16 founding members of the Association to Advance Collegiate Schools of Business (AACSB) in 1916. In recent years, Nebraska Business has been consistently ranked among the top 40 public business colleges in the U.S. Nebraska Business built this strong reputation at the same time as it experienced unprecedented growth in student enrollments and faculty. Since joining the Big Ten in 2011, Nebraska Business increased our faculty by over 25%, fueling an expansion of academic programs, innovative research and research productivity. We offer two MBA programs, MA or MS degrees in Intercollegiate Athletic Administration, Professional Accountancy, Economics, Actuarial Science, Finance and Business Analytics, as well as PhDs in business and economics, and ten undergraduate business majors. In addition, we offer many distinctive programs that allow students to choose their own path and tailor their business education to achieve their individual goals. With nationally ranked programs offered at affordable prices, we deliver a high return on investment to our students. We have over 37,000 living alumni who are busy changing the world, bringing Nebraska values and work ethic to the world of business. We similarly prepare our current students with the knowledge, skills and courage to be influential leaders. We pursue audacious goals and strive for excellence in all we do.

Nebraska Business hired a new Dean in the fall of 2017. With the help of Academic Leadership Association, an external facilitator, we launched a strategic planning process in the spring of 2018. The process began with a two-day workshop where we gathered over 45 people who represented various stakeholders including faculty, staff, students, alumni, business partners and university representatives. We reviewed trends in higher education and business education, conducted a stakeholder analysis, assessed our positioning within the university and debated how to achieve the next level of excellence. Six working groups focused their discussions on people, programs, external relations, research and scholarship, internal operations, and mission, vision, values, while deriving input and feedback from various stakeholders.

Nebraska Business will remain true to the university’s core mission as a land grant institution, while emerging as a premier public business college in the United States through innovative research, dedicated teaching and committed service to our community. We will support a collaborative research culture that engages with industry and produces knowledge to provide new insights that inform business leaders. We will broaden student thinking by creating learning laboratories to support experiential and transformational learning opportunities that cultivate awareness of critical societal and global issues. We will expand our collaborative networks and serve as an academic hub to all of our stakeholders.


Together, we drive discovery, create opportunity and empower individuals to lead the future of business.

We are Nebraska Business.

This mission guides all of our efforts and permeates every aspect of our community. As leaders in scholarship, we drive discovery. We facilitate personal and professional growth for all of our stakeholders and cultivate innovative thinking. To create opportunities for our students and serve our community, we foster meaningful connections and experiences, valuing diversity of ideas and people. To empower individuals to lead the future of business, we ignite a passion for learning. We enable self-discovery through learning laboratories and we equip our students with knowledge, skills and abilities to succeed in a dynamic global marketplace. We live this mission within the principles featured below.

Guiding Principles

Challenge Yourself | Be Inclusive | Ask Bold Questions | Look to the Future | Make It Matter

Each of these principles is critical to our success. They begin with the focus on self and move toward the focus on the greater good. They call on every member of our community — students, faculty, staff, alumni and everyone who has a stake in our success — to act on these principles. In making these principles part of the fabric of our community, we enhance our ability to fulfill the mission and enrich the intellectual vitality of Nebraska Business.

Mission Focused Goals:

Promote research and discovery, by supporting a dedicated and energetic community of scholars continually striving for research excellence and fostering a place of ongoing personal discovery.

Facilitate learning and transformation, by creating distinctive, personalized and transformative educational experiences driven by research and a dynamic marketplace.

Foster connection and engagement, by serving as an academic hub that fosters mutually beneficial, enduring relationships among its stakeholders that enriches learning for all.


Goals to Enable Success:

Community + Culture: Maintain a welcoming, collegial and supportive environment that attracts and retains a vibrant and diverse faculty, staff and students.

Operations + Resources: Enhance the efficient utilization of resources and develop additional funding opportunities to support faculty, staff, students, facilities and technology in pursuit of the overall mission of Nebraska Business.

Communications + Branding: Enhance the quality of communication to all stakeholders to solidify our reputation as Nebraska Business – the place of discovery, opportunity and empowerment.

enable goals