Networking Strategies
Networking is strategically connecting with others. Networking can give you exclusive insight into success tips, careers, and organizations. Although we typically think of “reach” networking, connecting with someone “above” you, networking can be effective with peers and other existing contacts. Often, your networking contacts can connect you to others to further build your network. You never know who your roommate knows!
While networking, be present and not distracted by your phone or the surroundings. Be curious and make learning a goal. And be patient, the purpose of networking is for your future self.
Who should I network with?
Think about where your gaps are. Do you need more mentors or more connectors in your network? Who in your network have you not caught up with in a while? Keeping up with everyone in your network is important to keep your connections strong. What organizations, industries, or roles do you want to learn more about? You might find a subject matter expert who can provide deeper knowledge. Are there alumni who may be a good connection? These are examples of “warm outreach,” where you have some type of existing connection. You have something in common and can use that to start the conversation.
- Example: Hi, I am a UNL student involved in [organization] and see that you also were a member. I’m reaching out because I see you work at [employer] and am interested in internships there. Do you have any advice for me as I start this process?
Sometimes you may need to reach out to someone whom you've never met. This is called “cold outreach.” You have no mutual connection but have an interest in this person. Use your research to mention a shared interest and find a way to add value.
- Example: Hi, I am a student at the University of Nebraska-Lincoln and saw your LinkedIn post about [topic] which was something we just discussed in my [course] class. It gave me a lot to think about as I pursue future internships in this area. I’d love to connect to learn more about your career path and share what our class discussed.
What should we talk about?
Part of networking is just getting to know one another. At a networking event, you could start by talking about the city, event, or upcoming program. In personal networking, you might talk about common interests, travel plans, favorite restaurants or activities, etc. You might try the TIARA method from Steven Dalton’s book “The Two-Hour Job Search.”
- T: trends. Ask what trends are impacting their business. What opportunities do they see in the future?
- I: insights. You might ask what skills were most valuable in getting where they are now?.
- A: advice. Ask what kind of advice would you give to yourself prior to starting this role?
- R: resources. You could ask for recommendations for resources such as books, blogs, influencers, websites, etc. that you should follow.
- A: assignments. Ask them what projects are most common or important in their work.
Consider the value that you can add. What connections do you have to share? Do you have ideas on resources that could help them? Are there skills that you could offer?
What happens after networking?
Follow-up with a thank you email or LinkedIn request, ideally within a few days of the connection. Include something that you learned from the conversation. If you said you would send something to them or keep them updated on your situation, be sure to follow through. Giving to your network helps to continue to grow those relationships. You don't want to only be taking from your network. Regularly cultivating and maintaining your network is important even when you're not job searching.