JOMC 392.791 | 1 CREDIT HOUR | #NILbraska
The "Reel" Deal: Instagram for Storytelling
ONLINE | 10/24 - 11/28
1 billion people use Instagram across the globe each and every month, spending an average of 30 minutes per day. 500 million people use Instagram stories every day and nearly 50% of people have visited a website to make a purchase after seeing a product or service. In the U.S., 26% of people aged 18 to 24 have recently used Instagram specifically to access coronavirus news. The platform provides countless opportunities for brands, businesses and organizations, from non-profits and for profits to large news organizations to tell stories and connect a message with a consumer. In this course, students will take a deep dive into the Instagram platform researching best practices, ethics and learning the ins and out of how to create and measure content. Students will learn and create content for the grid, stories, IGTV, reels, Instagram live and eCommerce to best leverage the platform to accomplish strategic communication goals.
Faculty: Tyler Thomas