JOMC 292.791 | 1 CREDIT HOUR | P/NP | #NILbraska
The Super Bowl of Advertising
ONLINE | 1/22-2/23

The Super Bowl is the most viewed, most anticipated, most expensive and most influential venue in the world for advertisers. Many people watch it just for the ads. Since Super Bowl I in 1967, the cost of a 30-second spot increased from $40,000 to $7 million in 2023. It is the place for advertisers to showcase their best work to 800+ million viewers around the world and continues to be of unrelenting interest to advertising, marketing, and branding professionals everywhere. In this class, we will take a look at the history of Super Bowl advertising, examine the game-changing ads that became part of the cultural zeitgeist, and discuss many of the hits, misses and buzz-generating campaigns throughout the years. And because the class takes place during Super Bowl LVIII, we’ll stay on top of the industry hype leading up to the game, do a post-game analysis of the winners and losers, and try to answer the question, “Is it really worth $7 million for just 30-seconds or is it nothing more than a flex on the part of clients and agencies with big budgets and even bigger egos?”
Faculty: Brian Hubbard