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University of Nebraska–Lincoln


State Farm Business with
Integrity Case Competition

Important Dates Prizes Rules Judges FAQ

Student Connecting with an Employer at Career Fair

Leading the Future of Business Starts Now


January 10-14, 2022
Enroll by Sunday, January 2

Register in MyRED

About the Case Competition




Information Meeting

12 p.m. CST, In-Person in HLH 211 or Via Zoom
Join Via Zoom

Nebraska students are invited to team up (4 students per team) and compete against other undergraduate students to develop the most thorough and feasible strategic plan that demonstrates business with integrity.

Teams will enroll in BSAD 191-PP1 during the Spring 2022 pre-session to have the opportunity to engage with business executives, refine their ethical leadership skills, and compete for prizes totaling $10,000. See below for Important Dates and register in MyRED to participate in the 2022 State Farm Business with Integrity Case Competition.

This case competition is run in partnership with the Penn State Smeal College of Business and Illinois Gies College of Business.

Thank You To Our Sponsor

state Farm

Winning Teams

As a recognition for excellence, top teams win the following cash prizes split evenly between team members:

1st Place:


2nd Place:


3rd Place:



  • Teams must consist of 3-4 UNL undergraduate students with at least one being a College of Business student.
  • Every team member must be enrolled in BSAD 191-PP1 for the Spring 2022 pre-session by January 2, 2022.
  • Teams can participate in-person, hybrid or fully virtually.
  • College of Business RSO members can decide to compete on behalf of their organization with the prize money benefitting the RSO.
Each registered team will be required to:

Complete an analysis of the case provided


Submit a strategic solution via digital presentation (not exceeding 20 minutes)


Round 1: Q&A with judges based on digital presentation


Round 2: Final presentation for judges (not exceeding 5 minutes)


Info Coming Soon

Important Dates

All activities will be available in-person and online

Event or Deadline Date Time Location
Team Registration Sunday, January 2 11:59 p.m. Register for BSAD 191-PP1 Via MyRED
Class Begins Monday, January 10 10 a.m. HLH 215 or Via Zoom
Final Presentation Due Tuesday, January 11 Noon Canvas
Round 1: Q&A Wednesday, January 12 10 a.m. HLH 215 or Via Zoom
Round 2: Presentations Awards Friday, January 14 10 a.m. HLH 215 or Via Zoom

Frequently Asked Questions

Do I have to find my own teammates?

No. You can register for BSAD 191-PP1 and be placed in a team with others.

Can I compete if I'm not a College of Business student or in any business classes?

Yes, but you must have at least one undergraduate or graduate College of Business student on your team of 3-4 students.

Do you have any advice for creating our video pitch?

You can either record on a cellphone (shot horizontally like a movie), record a Zoom meeting, or use the university's One Button Studio in 116 Adele Hall Learning Commons. You can reserve the room online.

Will the competition be online or in-person?

Both! You can participate using either format, but if one team member presents virtually, your entire group will need to present virtually as well.

Do all team members need to be present at the Semi-Finals and Finals?

Yes, your team's members will need to be at your team presentation. We strongly encourage your entire team to participate in the presentation.

If we win, how do we receive the prize money?

Winners are paid via check. The prize money is split evenly among team members.

Are there restrictions on how I use the prize money?

The prizes may be spent at the winners' discretion.


Linde, Kasey
Associate Director of the Teaching and Learning Center and Instructor of MA Program in Athletic Administration
HLH 014
P.O. Box 880405
Lincoln, NE 68588-0405