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University of Nebraska–Lincoln


Future of Nebraska - college of business & united healthcare

Future of Nebraska Scholarship

The Future of Nebraska Scholarship, sponsored by UnitedHealthcare, recognizes high school seniors in Nebraska who demonstrated potential to lead the future and encourages them to make an impact on their state. Examples of leadership potential include starting their own small business, participating in extracurricular activities, leading a volunteer effort or giving back to their community.

Five recipients will receive a $5,000 scholarship to be used at the University of Nebraska–Lincoln their first year. They also have a chance to be featured by News Channel Nebraska.

Eligibility Requirements

Students must:

Plan to graduate from high school in the fall of 2023 or spring of 2024


Have a minimum 3.0 cumulative GPA and be admitted to the University of Nebraska–Lincoln for the fall of 2024


Be a Nebraska resident

Preference will be given to those who wish to major in a College of Business major. College of Business majors include: Accounting, Actuarial Science, Agribusiness, Business Administration, Business and Law, Economics, Finance, International Business, Management, Marketing and Supply Chain Management. Learn more about the college's undergraduate programs.

Apply for this scholarship by the priority deadline of November 1, 2023.
The final deadline is December 1, 2023.
Recipients will be announced on February 1, 2024.

Tell Us Why You Are The Future of Nebraska!

Applications are now closed.

2023 Scholarship Applicants Represented 66 Nebraskan Towns


The Future of Nebraska Scholarship is an exciting collaboration that will help Nebraska residents pursue their higher educational dream and increase their access to a degree from the University of Nebraska–Lincoln. With this scholarship, we hope to support students who are strong academically but may not qualify for other types of funding.

Kathy Farrell, James Jr. and Susan Stuart Endowed Dean, College of Business

UnitedHealthcare of Nebraska is committed to supporting local communities across the state. We like to invest in the future and what better way to do that than to invest in our students. I got my start at the UNL College of Business so maybe one of UHC’s future leaders may also start their career path through this program!

Rob Broomfield, '92, Chief Executive Officer, UnitedHealthcare of Nebraska, Iowa and Kansas

At News Channel Nebraska, our commitment goes beyond broadcasting; it's deeply rooted in caring for Nebraska and its promising future. By spotlighting the journeys of our exceptional young talents, some of whom are scholarship beneficiaries, we aim to both inspire and showcase the immense potential within our state.

Andy Ruback, Chief Executive Officer, Flood Communications

Created in Collaboration With

United Health Care
News Channel Nebraska
College of Business
NU Foundation

Have Questions? We're Here to Help

If you have questions about the Future of Nebraska Scholarship or navigating the application process, contact us.

Kendra Ritchie portrait
Contact Name
Kendra Ritchie
Contact Title
Associate Director of Recruitment