Ravi Agarwal holds a bachelors degree in computer engineering from Institute of Engineering, Pulchowk Campus, Nepal. He joined the college in August 2016 for his MBA program specializing in Business Analytics. He graduated in May 2018 and joined the Marketing Ph.D. program the same year at UNL. His research interests are in Business to Business Marketing, Marketing Strategy, and Franchising. His teaching interests include contemporary marketing, global marketing, marketing channels, and marketing research.
Business to Business Marketing
Marketing Analytics (MRKT 350) - Introduction to analytical methods of marketing analysis for marketing decisions using data-based cases, including choice models, mapping methods, clustering and mixture regression models, conjoint analysis, sales response models, and data visualization. Applications are in the areas of customer value assessment, segmentation, targeting, brand positioning, new product development, and resource allocation.
International Marketing (MRKT453) - Marketing problems of international business. Export marketing and domestic marketing of USA products abroad. Influence of international institutions, culture, stage of development, and geography; problems in terminology, product policy, promotion, distribution, research, pricing, and starting marketing operations.