Biography

Plavini conducts research in the area of business-to-business marketing, digital marketing, marketing strategy, product and brand management, and sales management. She is a fellow of the Indian Institute of Management, Indore. She received her Master of Technology from the Indian Institute of Technology, Delhi. She has also earned her Bachelor of Technology from India. She has nearly nine years of work experience before joining UNL. She has published papers in different international journals and presented her work at various international conferences She has also received the best paper award at several international conferences.

Research Interests

• Business-to-Business Marketing
• Digital Marketing
• Marketing Strategy
• Product and Brand Management
• Sales Management

Undergraduate Courses

Marketing (MRKT 341) - The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.

Teaching Interests

• Marketing Management
• Marketing Research
• Digital Marketing