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University of Nebraska–Lincoln


Plavini Punyatoya

Ph.D. Candidate
HLH 345
P.O. Box 880492
Lincoln, NE 68588-0492
Plavini Punyatoya Photo
Fellow Program in Management, Indian Institute of Management, Indore, India

M.Tech., Indian Institute of Technology, Delhi, India

B.Tech, Biju Patnaik University of Technology, India
Research Interests
  • Business Marketing
  • Digital Marketing
  • Marketing Strategy
  • Product and Brand Management
  • Sales Management

Plavini conducts research in the area of business-to-business marketing, digital marketing, marketing strategy, product and brand management, and sales management. She is a fellow of the Indian Institute of Management, Indore. She received her Master of Technology from the Indian Institute of Technology, Delhi. She has also earned her Bachelor of Technology from India. She has nearly nine years of work experience before joining UNL. She has published papers in different international journals and presented her work at various international conferences She has also received the best paper award at several international conferences.


Research Interests
  • Business-to-Business Marketing
  • Digital Marketing
  • Marketing Strategy
  • Product and Brand Management
  • Sales Management


Undergraduate Courses

Marketing (MRKT 341) - The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.

Marketing Channels Management (MRKT 346) - Basic concepts used in analyzing marketing channels, identifies the issues of designing sound channels, the issues of managing them effectively, and evaluating their performance.

Digital Marketing and Electronic Commerce (MRKT 441) - Strategies to deal with opportunities and challenges of evolving technology and marketing in digital networks of customers, suppliers, and employees; social and mobile marketing; different interactive marketing platforms for e-commerce; the future and strategic, societal, and ethical implications of technology and interactive marketing in e-commerce.

Teaching Interests
  • Marketing Management
  • Marketing Research
  • Digital Marketing


  • University Sales Center Alliance (USCA) 2022 Research Grant Program winner.