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University of Nebraska–Lincoln


Mark Barrera Photo

Mark Barrera

Assistant Director of Analytics and Recruitment
Enrollment Management
HLH 123 E
P.O. Box 880405
Lincoln, NE 68588-0405
(402) 472-4343
Mark Barrera Photo
Areas of Expertise
  • CampusNexus CRM
  • DREAMBIG Coordinator
  • Gallup Certified Strengths Coach
CliftonStrengths ®
  • Restorative
  • Context
  • Individualization
  • Achiever
  • Belief

Southeast Community College, 2009 – Associate of Arts and Sciences
Bellevue University, 2011 – Business



Mark Barrera serves as the assistant director of analytics and recruitment for the College of Business. In this role, he collects and analyzes data and presents data-driven recommendations to enhance recruitment, retention, diversity and inclusion. Additionally, Barrera teaches multiple sections of Spreadsheet Analytics and Microsoft Applications courses for the college.  

He also coordinates the award-winning DREAMBIG Academy, a week-long summer event for underrepresented high school students where they learn about the world of business, explore potential career opportunities and resources for the college admissions process.   

Prior to his current role, he served the college as an assistant director of enrollment technology. He coordinated processes and develops reports utilizing Talisma software for recruitment campaigns. Before joining Nebraska, he was a campaign analyst for Blackbaud, helping nonprofits segment their data for direct marketing campaigns, and a data manager for National Research Corporation, helping hospitals manage their patient data for sampling and surveying.  

Barrera earned his bachelor’s degree in business from Bellevue University and an associate of arts and sciences from Southeast Community College.  


Spreadsheet Analytics SCMA 250

Business Computer Applications BSAD 50