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Jamie Hyodo Photo

Jamie Hyodo

Assistant Professor of Marketing
Marketing
HLH 345 F
P.O. Box 880492
Lincoln, NE 68588-0492
(402) 472-2316
jhyodo2@unl.edu
Jamie Hyodo Photo
Education
Ph.D., The Pennsylvania State University, 2016
M.S., Queen's University, 2011
B.A., University of Western Ontario, 2008
Areas of Expertise
  • Consumer Behavior
Appointments
  • Assistant Professor, 2016
Vita
Vita February 2021
Fall 2021 Office Hours

Thursdays, 7-9 p.m., via Zoom https://go.unl.edu/hyodofall2021officehours and by appointment | Working remotely other days of the week

Biography

Dr. Jamie D. Hyodo earned his Ph.D. from the Smeal College of Business at The Pennsylvania State University in 2016. His research interests include positive affect and emotion, moral psychology, persuasion, and consumer-brand relationships (e.g., development, maintenance, and recovery).

He has co-authored multiple papers published in the Journal of Consumer Research, titled "How Does Religion Affect Consumer Response to Failure and Recovery by Firms?" and "The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal." His dissertation is titled "The Multiple Facets of Gratitude: Exploring the Effects of Serendipitous, Salvation, and Serene Gratitude on Consumer Behavior."

 

Research Interests

Professor Hyodo is currently conducting research on a variety of topics including gratitude, religion, individual differences, and used products, as they pertain to consumption and consumer behavior.

Published In

Journal of Consumer Research

Refereed Publications

Hyodo, J., Bolton, L. (2021). How Does Religion Affect Consumer Response to Failure and Recovery by Firms? Journal of Consumer Research, 47(5), 807-828. 

Blanchard, Simon J., Kurt A. Carlson, and Jamie D. Hyodo (2016). The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal. Journal of Consumer Research, 42(6), 985-1001.

 

Graduate Courses

Services Marketing (MRKT 826) - Services marketing and the services marketing process. Key concepts, issues and terminology. Specific tools and frameworks enabling communication with other professional marketers and analysis of services marketing situations to make realistic recommendations for managerial action.

Undergraduate Courses

Market Research (MRKT 345) - Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.

Teaching Interests

Consumer Behavior

Services Marketing

Marketing Research Methods

Professional Service

Reviewer, Ad Hoc Reviewer, Journal of Business Research. (June 2020 - Present).

Reviewer, Ad Hoc Reviewer, Journal of Consumer Research. (June 2020 - Present).

Reviewer, Ad Hoc Reviewer, Journal of the Academy of Marketing Science. (June 2020 - Present).

Reviewer, Ad Hoc Reviewer, Journal of Interactive Marketing. (March 2020 - Present).

Reviewer, Ad Hoc Reviewer, Marketing Letters. (September 2019 - Present).

Reviewer, Ad Hoc Reviewer, Journal of Public Policy & Marketing. (August 2018 - Present).

Reviewer, Ad Hoc Reviewer, Journal of Business Ethics. (2017 - Present).

Reviewer, Ad Hoc Reviewer, Journal of Consumer Psychology. (December 2016 - Present).

Reviewer/Discussant, Conference Paper, American Marketing Association Winter Educators' Conference. (2016 - Present).

Reviewer/Discussant, Conference Paper, Association for Consumer Research. (2011 - Present).

Reviewer/Discussant, Conference Paper, Society for Consumer Psychology (Winter). (2011 - Present).

Advisory Board Member, Society for Consumer Psychology. (2020).

Reviewer/Discussant, Conference Paper, AMA CBSIG Conference, Bern. (2019).

Reviewer, Ad Hoc Reviewer, European Journal of Marketing. (2016).

Reviewer, Ad Hoc Reviewer, International Journal of Research in Marketing. (2016).

Trainee Reviewer, Journal of Consumer Research. (2014 - 2016).

Reviewer, Ad Hoc Reviewer, Society for Consumer Psychology (Summer). (December 6, 2016 - December 14, 2016).

Reviewer/Discussant, Conference Paper, American Marketing Association Winter Educators' Conference. (2014).

Department Service

Committee Chair, Department of Marketing Grade Appeal Committee. (September 2020 - Present).

Behavioral Lab Coordinator. (January 2017 - Present).

Coordinator, Mittelstaedt Doctoral Symposium. (August 2016 - May 2019).

Reader, Second Year/Comprehensive Exam Paper Review. (August 2017).

College Service

Committee Member, Scholarship, Honors, & Awards. (September 2016 - May 2019).

Awards

Graduate Faculty Mentoring Award, Department of Marketing, College of Business, University of Nebraska-Lincoln, (May 2020)

Certificate of Recognition for Contributions to Students, UNL Teaching Council and the UNL Parents Association. (March 2019).

Haring Symposium, Faculty Representative, Indiana University. (April 2017).

Fellow, Haring Symposium, Indiana University. (2015)

Winner, Georgetown Institute for Consumer Research Consumer Insights Challenge. (2014)

Paul F. Anderson Dissertation in marketing Award, The Pennsylvania State University, Smeal College of Business. (2014)