Joined the college in August 2016.

Research Interests

Strategic marketing decisions including organizational advertising spending disclosure decisions, marketing resource allocation, and B2B sales force management.

Teaching Interests

• Marketing Analytics
• Marketing Research

Published In

Journal of Marketing

Refereed Publications

Shi, H., Sridhar, S., Grewal, R., Lilien, G. (in press). Sales Representative Departures and Customer Reassignment Strategies in B2B Markets. Journal of Marketing.

Awards

Institute for the Study of Business Markets (ISBM) Fellowship, The Pennsylvania State University, Smeal College of Business. (2016).

2015 ISBM Doctoral Support Awards Competition, awarded $7,500, ISBM. (2015).

David T. and M. Joan Wilson Business Markets Dissertation Award, The Pennsylvania State University, Smeal College of Business. (2015).

Institute for the Study of Business Markets (ISBM) Fellowship, The Pennsylvania State University, Smeal College of Business. (2015).

ISMS Doctoral Consortium Fellow. (2015).

Best Paper Award, 2015 AMA Summer Marketing Educators' Conference. (August 2015).

Nominated, Ossian R. MacKenzie Teaching Award, The Pennsylvania State University, Smeal College of Business. (2015).

Haring Symposium Fellow, Indiana University. (2014).

Institute for the Study of Business Markets (ISBM) Fellowship, The Pennsylvania State University, Smeal College of Business. (2014).

ISMS Doctoral Consortium Fellow. (2014).

Jerome E. Scott Memorial Scholarship, The Pennsylvania State University, Smeal College of Business. (2014).

Marketing Science Institute (MSI) Research Grant, awarded $7,000. (2014).

Nominated, Ossian R. MacKenzie Teaching Award, The Pennsylvania State University, Smeal College of Business. (2014).

Smeal Small Research Grant, The Pennsylvania State University, Smeal College of Business. (2013).

Frank P. and Mary Jean Smeal Endowed Fund Scholarship, The Pennsylvania State University, Smeal College of Business. (2012).

Smeal Small Research Grant, The Pennsylvania State University, Smeal College of Business. (2012).

Dean's Summer Research Fellowship, The Pennsylvania State University, Smeal College of Business. (2011).

Frank P. and Mary Jean Smeal Endowed Fund Scholarship, The Pennsylvania State University, Smeal College of Business. (2011).

Graham Endowed Fellowship, The Pennsylvania State University, Smeal College of Business. (2010).

Citibank Scholarship, Fudan University. (2004).

Citibank Scholarship, Fudan University. (2003).

Guanghua Fellowship, Fudan University. (2002).

Jiang Xuemo Graduate Research Grant, Fudan University. (2002).

Guanghua Fellowship, Fudan University. (2001).

Honored Undergraduate Student, Shanghai Municipality. (2001).

People Scholarship Winner, Fudan University. (2000).

Xu Zengshou Scholarship, Fudan University. (2000).

Excellent Student Scholarship and Award, Fudan University. (1999).

People Scholarship Winner, Fudan University. (1999).

Unilever Scholarship, Fudan University. (1999).

Bank of Communications Scholarship, Fudan University. (1998).

People Scholarship Winner, Fudan University. (1998).

Research