Fall 2023 Office Hours
Mondays and Wednesdays, 2-3 p.m., HLH 345P, and by appointment
Biography
Durgesh is a Ph.D. student at UNL. His primary research interests are in the areas of marketing strategy, marketing channel management, business-to-business marketing, supply chain relationships, marketing-finance interface, and pricing. He is a fellow of the Indian Institute of Management Mumbai (IIM Mumbai). He received his Master of Technology from the Indian Institute of Technology (ISM) Dhanbad, India. He has more than a decade of industry experience before joining UNL. He has published in different international journals and presented papers in several international conferences. He serves as an ad-hoc reviewer for several journals.
He has worked in the supply chain, marketing-finance interface, and capital planning areas in various corporates.
Undergraduate Courses
Contemporary Marketing (MRKT 300) - Survey of marketing principles for non-business students. Overview of the fundamental terms and concepts in contemporary marketing, introduction to real world marketing strategies and focuses on marketing's role in organizations and businesses.
Marketing (MRKT 341) - The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.
Teaching Interests
- Digital Marketing
- Marketing Analytics
- Marketing Management
- Marketing Channels
- Marketing Strategy
- Business-to-Business Marketing
- Supply Chain Management