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University of Nebraska–Lincoln


Durgesh Pattanayak

Ph.D. Student
HLH 345
P.O. Box 880492
Lincoln, NE 68588-0492
Fellow Programme in Management, NITIE Mumbai, India, 2015

MTech (Industrial Engineering and Management), IIT (ISM) Dhanbad, India, 2007

BTech, College of Engineering & Technology, India, 2005

Durgesh is a Ph.D. student at UNL. His primary research interests are in the areas of marketing strategy, marketing channel management, business-to-business marketing, supply chain relationships, marketing-finance interface, and pricing. He is a fellow of the National Institute of Industrial Engineering, Mumbai, India. He received his Master of Technology from the Indian Institute of Technology (ISM) Dhanbad, India. He has more than a decade of industry experience before joining UNL. He has published in different international journals and presented papers in several international conferences. He serves as an ad-hoc reviewer for several journals

He has worked in the supply chain, marketing-finance interface, and capital planning areas in various corporates.

Research Interests
  • Marketing Strategy
  • Marketing Channels Management
  • Business-to-Business Marketing
  • Pricing
  • Supply Chain Relationships
Teaching Interests
  • Marketing Management
  • Marketing Channels
  • Marketing Strategy
  • Business-to-Business Marketing
  • Supply Chain Management