Biography
Carissa earned her bachelor’s degree in International Business Management and MBA, both from Missouri State University. She joined the Ph.D. program at the University of Nebraska–Lincoln in 2018. Her research interests include organizational frontline management including frontline employee well-being, social identity, leader-member exchange and more.
She is the recipient of the Direct Selling Education Foundation (DSEF) Sales Doctoral Student Grant and the University Sales Center Alliance (USCA) Research Proposal Competition.
Research Interests
- Organizational Frontline
- Salesforce Management
Carissa's research pertains to various organizational frontline management topics such as well-being, interpersonal relationships, and turnover among frontline employees.
Undergraduate Courses
Marketing Channels Management (MRKT 346) - Basic concepts used in analyzing marketing channels, identifies the issues of designing sound channels, the issues of managing them effectively, and evaluating their performance.
Digital Marketing and Electronic Commerce (MRKT 441) - Strategies to deal with opportunities and challenges of evolving technology and marketing in digital networks of customers, suppliers, and employees; social and mobile marketing; different interactive marketing platforms for e-commerce; the future and strategic, societal, and ethical implications of technology and interactive marketing in e-commerce.
Teaching Interests
- International Marketing
- Marketing Channels Management
- Salesforce Management
- Sales Communication
- Sales Technology
Graduate Student Teaching Award, Department of Marketing, University of Nebraska-Lincoln (2022)
Baker Award for Excellence in Service by a Graduate Student, Department of Marketing, University of Nebraska-Lincoln (2022)
Haring Symposium, Presenter, Indiana University (2022)
AMA-Sheth Doctoral Consortium Fellow (2022)
University Sales Center Alliance Research Grant Recipient (2020)
Direct Selling Education Foundation Research Grant Recipient (2019)