Carissa earned her bachelor’s degree in International Business Management and MBA, both from Missouri State University. She joined the Ph.D. program at the University of Nebraska–Lincoln in 2018. Her research interests include interpersonal issues in sales and salesperson well-being, including social identity, leader-member exchange and more.
She is the recipient of the Direct Selling Education Foundation (DSEF) Sales Doctoral Student Grant and the University Sales Center Alliance (USCA) Research Proposal Competition.
Interpersonal issues in sales
Marketing Channels Management (MRKT 346) - Basic concepts used in analyzing marketing channels, identifies the issues of designing sound channels, the issues of managing them effectively, and evaluating their performance.
Marketing Analytics (MRKT 350) - Introduction to analytical methods of marketing analysis for marketing decisions using data-based cases, including choice models, mapping methods, clustering and mixture regression models, conjoint analysis, sales response models, and data visualization. Applications are in the areas of customer value assessment, segmentation, targeting, brand positioning, new product development, and resource allocation.
Marketing Channels Management