Biography

Carissa earned her bachelor’s degree in International Business Management and MBA, both from Missouri State University. She joined the Ph.D. program at the University of Nebraska–Lincoln in 2018. Her research interests include organizational frontline management including frontline employee well-being, social identity, leader-member exchange and more.

She is the recipient of the Direct Selling Education Foundation (DSEF) Sales Doctoral Student Grant and the University Sales Center Alliance (USCA) Research Proposal Competition. 

Research Interests

• Organizational Frontline
• Salesforce Management

Carissa's research pertains to various organizational frontline management topics such as well-being, interpersonal relationships, and turnover among frontline employees.

Undergraduate Courses

Marketing Channels Management (MRKT 346) - Basic concepts used in analyzing marketing channels, identifies the issues of designing sound channels, the issues of managing them effectively, and evaluating their performance.

Digital Marketing and Electronic Commerce (MRKT 441) - Strategies to deal with opportunities and challenges of evolving technology and marketing in digital networks of customers, suppliers, and employees; social and mobile marketing; different interactive marketing platforms for e-commerce; the future and strategic, societal, and ethical implications of technology and interactive marketing in e-commerce.

Teaching Interests

• International Marketing
• Marketing Channels Management
• Salesforce Management
• Sales Communication
• Sales Technology 

Professional Service

• Winter AMA, Personal Selling and Sales Managment Track, Reviewer 2023
• USCA Research Grant Program, Reviewer 2021
• American Business Review, Reviewer 2021
• Academy of Marketing Science Conference, Personal Selling and Sales Managment Track, Reviewer 2019

Institutional Service

• Center for Sales Excellence Team Role-Play Competition, Judge 2022
• UNL Department of Marketing Ph.D. Association, President 2021- Present 
• UNL Graduate Student Assembly, Representative 2019-2021
• UNL Graduate Student Assembly, Diversity and Inclusion Committee Member 2019-2021

Graduate Student Teaching Award, Department of Marketing, University of Nebraska-Lincoln (2022)

Baker Award for Excellence in Service by a Graduate Student, Department of Marketing, University of Nebraska-Lincoln (2022)

Haring Symposium, Presenter, Indiana University (2022)

AMA-Sheth Doctoral Consortium Fellow (2022)

University Sales Center Alliance Research Grant Recipient (2020)

Direct Selling Education Foundation Research Grant Recipient (2019)