Biography
Dr. Andre F. Maciel earned his Ph.D. from the Eller College of Management at the University of Arizona in 2015. Prior to his appointment at UNL, he was a lecturer at the University of Arizona. He also spent 10 years in private firms, including Dell in Brazil and Orange in France. His research interests include cultural change, consumer culture, and the sociology of markets.
Maciel is the lead author of “Taste Engineering: An Extended Model of Consumer Competence Constitution” in Journal of Consumer Research. This paper received the 2017 Sidney J. Levy award for best dissertation-based paper in the field of consumer culture. In addition, his work on taste and consumers has appeared in two peer-reviewed volumes and won "Best Special Session" award at the 2016 Consumer Culture Conference Theory Conference in Lille, France. Before his Ph.D., Maciel also wrote the book, An Intuitive Approach to Marketing through Inter-Personal Relationships (original title: A Fila Anda, Mas Não Empurra Que é Pior: Uma Abordagem de Marketing Sobre Relacionamentos Amorosos) (2008).
Research Interests
Consumer and market culture
Social class and gender
Consumer agency
Published In
Journal of Consumer Research
Refereed Publications
Maciel, A. F., Wallendorf, M. (2017). Taste Engineering: An Extended Model of Consumer Competence Constitution. Journal of Consumer Research, 43 (5): 726-746.
Undergraduate Courses
Marketing Communication Strategy (MRKT 347) - Role of communication in the marketing process. Integration of advertising, personal selling, sales promotion, packaging, public relations, as well as their social, economic, and legal impact. Emphasis on influence of marketing communication on consumer information processing and decision making processes and determination and evaluation of marketing communication opportunities, objectives, messages, and effort.
Consumer Behavior (MRKT 443) - Application of behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior as the basis of decision making by marketing managers.
Teaching Interests
Consumer Behavior
Marketing Communication Strategy
Branding
Awards
Emerging Scholar Award, College of Business, University of Nebraska-Lincoln. (2019)
Sidney J. Levy Award, Consumer Culture Theory (CCT) Conference. (July 2017).
Best Special Session, Consumer Culture Theory Conference, Lille, France. (2016).
AMA Sheth Doctoral Consortium Fellow, London Business School, American Marketing Association. 2015).
Outstanding Marketing Doctoral Student, University of Arizona. (2013).
Master's Program full funding, European Commision of Education. (2005).
Best Undergraduate Business Student, UFRGS, Brazil. (2003)