Faculty and staff at the College of Business worked with college stakeholders during the college’s strategic plan process to create our guiding principles. The principles motivate our faculty and staff to drive discovery, create opportunity and empower individuals to lead the future of business.

Challenge Yourself

“I push myself and my colleagues to be better in everything we do. Through my work in the Business Career Center, I strive to have a positive impact on Nebraska Business students. Preparing students to achieve lifelong career success means that we continually challenge ourselves to improve our career development curriculum and programs in order to best meet the students’ needs. In doing so, we push ourselves to be a national leader in career services."

-Paula Caldwell, assistant director, Business Career Center

Be Inclusive

“The College of Business creates an environment where all students feel welcome and encourage them to be welcoming of others. This is accomplished by educating students on issues relating to diversity and inclusion both in and out of the classroom, and providing opportunities for students to put these lessons to good use, whether through in-class group work, club activities or group business competitions, just to mention a few."

-Dr. Uchechukwu Jarrett, assistant professor of practice in economics

Ask Bold Questions

“The college encourages me to ask bold questions by providing the resources, freedom and outstanding faculty colleagues necessary to ask challenging, new questions in my chosen areas of academic research and to engage in vigorous academic debate. I encourage my students to acquire the theoretical and practical knowledge necessary to question evidence presented to them and form their own informed conclusions. In my classes, thinking about and understanding the important question of why people, businesses and regulatory bodies behave the way they do is critical."

-Dr. Dirk Black, assistant professor of accountancy

Look to the Future

“Effective teachers in the College of Business challenge students to envision a world beyond the classroom. They ask students questions such as, ‘Where will what you are learning apply?’ ‘What experiences do you need now to be where you want to be in three years, five years, or ten years?’ ‘Who are the leaders and role models who can help you shape your future?’ ‘What are your strengths and how can you use them to be the best person you can be?’”

-Dr. Tawnya Means, assistant dean, director of the Teaching and Learning Center, assistant professor of practice in management

Make It Matter

"I work with the Clifton Builders and this group of students is known for ‘positive disruption.’ This basically means to do something better. When you walk into a room, ask yourself: Is there something I can do better that can make a difference?”

-Jasie Beam, program coordinator, Clifton Strengths Institute