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Hawks Leaves Enduring Impact on Nebraska U, Cornhusker State

by Cara Pesek, University of Nebraska System
Hawks Leaves Enduring Impact on Nebraska U, Cornhusker State
Howard L. Hawks, longtime supporter of the University of Nebraska, former Regent and namesake of the home of the University of Nebraska–Lincoln College of Business, died Dec. 6, 2024, in Omaha, Nebraska.

Howard L. Hawks, '57, a visionary leader and supporter of the University of Nebraska, and the namesake of the home for the University of Nebraska–Lincoln College of Business, died Dec. 6 at the age of 89.

A regent emeritus, Hawks and his wife Rhonda dedicated decades of leadership, philanthropy and service to advancing higher education, athletics and community well-being across the NU system and all of Nebraska.

Hawks signing beam during construction of Hawks Hall.
Hawks provided the lead gift for the new home for the College of Business.

“Howard Hawks was a visionary leader whose profound influence shaped the future of the University of Nebraska and impacted countless lives, both within our state and far beyond. His generosity, commitment to education and dedication to building stronger communities have left an indelible mark on our institution,” said University of Nebraska President Jeffrey P. Gold, M.D. “My amazing friendship with Howard and Rhonda has been of profound impact and deeply appreciated. Our heartfelt condolences go out to Rhonda and the entire Hawks family.”

An alumnus of the University of Nebraska–Lincoln College of Business and the University of Nebraska at Omaha MBA program, Hawks championed the transformative power of education throughout his life. He served nearly two decades on the University’s Board of Regents, led fundraising efforts for several university initiatives and donated generously to projects spanning academics, health care and athletics across several campuses. 

“Howard Hawks profoundly impacted the lives of students, faculty and staff at the University of Nebraska through his remarkable generosity. His visionary support included the lead gift for the new home of the College of Business, Howard L. Hawks Hall, which leaves a legacy that will inspire generations to come,” said Kathy Farrell, James Jr. and Susan Stuart Endowed Dean and professor of finance in the UNL College of Business. “We will dearly miss Howard, and our thoughts and heartfelt condolences go out to Rhonda and his extended family and friends."

Man and woman stand on stairs in Hawks Hall.
Rhonda and Howard Hawks received the Regents Medal, the university’s highest honor, in 2023.

As a regent, Hawks prioritized fiscal responsibility and affordable access for students, demonstrating his belief that Nebraska’s economic vitality depended on a strong university system. During his 18 years on the board, he twice served as chairman. As a philanthropist, he and Rhonda supported projects across the NU system. Among them are Howard L. Hawks Hall and a business ethics and leadership chair for the UNL College of Business; Kiewit Hall for the UNL College of Engineering; the Hawks Championship Center and Hawks Field at Haymarket Park for Nebraska Athletics; Baxter Arena and the baseball and softball complex for Omaha Athletics; the renovation to the Durham Science Center for UNO; the Tim Hawks Chair in Cancer Prevention and Population Science in the University of Nebraska Medical Center (UNMC) College of Public Health; the Rhonda and Howard Hawks Movement Disorders Fellowship in the UNMC Department of Neurological Sciences; and the Sharing Clinic, a UNMC student-run clinic; as well as student scholarships. 

Hawks also served on the executive committee for Campaign for Nebraska: Unlimited Possibilities, a fundraising campaign conducted from 2005-14 that raised $1.8 billion in private support for the university.

“Howard Hawks has been a cornerstone of Cornhusker Athletics and the University of Nebraska for several decades. Howard has impacted Nebraska in so many ways, from his generous philanthropic support to his service on the Board of Regents and as one of the most loyal Husker fans you could find. Howard’s impact at the University of Nebraska will be felt for generations to come,” University of Nebraska Director of Athletics Troy Dannen. “Our thoughts are with his family, friends and all who knew and loved Howard.”

Exterior of building and sign that says College of Business Howard L. Hawks Hall.
Exterior photo of Howard L. Hawks Hall. The 24,000-square-foot building is home to UNL's College of Business. It was named in honor of the Omaha businessman, class of 1957 business alumnus, philanthropist and regent emeritus.

The Hawks’ philanthropic commitment extended well beyond the university. Together, they supported initiatives addressing homelessness, mental health, education and the arts, while serving on the boards of numerous Omaha institutions. Hawks’ achievements in business also inspired generations; as the co-founder of Tenaska Energy, Inc., he grew the company into one of the nation’s largest independent energy providers, earning him membership in the Omaha and Nebraska Business Halls of Fame.

In recognition of their service, Rhonda and Howard Hawks were awarded the Regents Medal, the university’s highest honor, in 2023.  

“Howard Hawks was a pillar of the community. His passing leaves a void for all who loved and respected a man who gave so much to so many. Our hearts go out to his family and loved ones during this difficult time,” said UNL Chancellor Rodney D. Bennett.

A visitation will be held on Friday, Dec. 20,4-7 p.m. at the Lutheran Church of Master, 1200 N. 181st Ct. in Elkhorn, Nebraska, and a Celebration of Life will be held Saturday, Dec. 21 at 11 a.m. in Baxter Arena, 2425 S 67th St. in Omaha. More information can be found at: https://heafeyheafey.com/howard-l-hawks/

Published: December 9, 2024