Matthew Winkler, editor-in-chief emeritus of Bloomberg News, will visit the University of Nebraska–Lincoln in conjunction with the College of Business Administration on Feb. 9 to discuss the role of media in the age of Twitter, along with the founding and growth of his global news organization.
Winkler, who cofounded Bloomberg News with Michael Bloomberg in 1990, will appear in morning and afternoon sessions in Andersen Hall, Room 15. Students and faculty at both the journalism and business colleges are expected to attend. The sessions are open to all Nebraska students, faculty and staff.
He will discuss “Truth in the Age of Twitter” at the 10:45 a.m. session. He is expected to focus on coverage of President Donald Trump and the challenges he poses for media.
At 2 p.m., Winkler will discuss how Bloomberg News was built from scratch in 1990, leveraging the resources of the financial information company to create a global powerhouse in media.
Bloomberg News includes 2,500 editors and reporters in 150 bureaus worldwide, serving print and broadcast media throughout North and South America, Europe and Asia. It produces more than 5,000 stories daily on the economy, companies, governments, financial and commodity markets, as well as the arts and sports. It also produces television and radio programming and several magazines, including Bloomberg Businessweek.
The visit was coordinated by Amy Struthers, graduate chair, and Joseph Weber, associate professor. Winkler’s appearance results from a collaboration between the College of Journalism and Mass Communications and CBA to create more financial communications courses and experiences for students in both colleges.
Weber teaches the journalism course Financial Communications. The class trains students in how to cover business and financial news and how to play important communications roles at companies, nonprofits or other organizations. Students learn how to write for financial media, as well as to understand and prepare annual and quarterly reports and to communicate with investors.
The three-credit course, which is open to graduates and undergraduates, will be offered entirely online. It will culminate in an optional trip to Seattle to attend a conference of the Society of American Business Editors and Writers, so students can network with top corporate executives and journalists from such organizations as Bloomberg, the Wall Street Journal, The New York Times and Reuters.