Skip to main content
University of Nebraska–Lincoln

Full Article

Visit Apply Give

December Surveys: Optimistic Businesses and Cautious Consumers

Businesses’ outlook on the state’s economy was strong during December, while consumer confidence was weak, according to the latest monthly surveys from the Bureau of Business Research at the University of Nebraska-Lincoln.

“Businesses were optimistic about both sales and employment growth over the next six months,” said Eric Thompson, an economist who serves as bureau director.

Thirty-one percent of respondents to the monthly Survey of Nebraska Businesses expect sales to increase over the next 6 months while just 18 percent expect sales to fall. For employment, 15 percent of respondents expect to add employment versus just 3 percent expect to reduce it. 

January 2017 chart
Consumer confidence, however, remained weak during December. 

The monthly Survey of Nebraska Households showed that Nebraska’s consumer confidence index rose to 88.2 in December from a value of 86.0 in November. While the index improved, its reading below the neutral level of 100 indicates weak consumer confidence.

“Consumer confidence remained weak during December,” said Thompson.  “More robust economic growth may be required for business optimism to spread to households.”

The surveys are sent each month to 500 randomly selected Nebraska businesses and households. During December, 98 businesses responded to the Survey of Nebraska Business, for a response rate of 20 percent. There were 115 respondents to the Survey of Nebraska Households, for a response rate of 23 percent. 
Published: January 6, 2017