The Center for Sales Excellence located in the University of Nebraska–Lincoln College of Business Administration was named as a 2015 “Top University for Professional Sales Education” by the Sales Education Foundation (SEF). The sales programs are recognized for preparing students for careers in professional selling and helping to elevate the sales profession.
“To be named as a top university in sales education by the Sales Education Foundation is quite an honor for our new program,” said Dr. Ravi Sohi, executive director of the Center for Sales Excellence, professor of marketing and Steinhart Foundation Distinguished Professor of Business. “This ranking signifies the importance of sales education and the hard work by our faculty and students to become one of the top programs in the nation.”
The center was made possible by a major gift of $1.5 million from National Research Corporation (NRC) in 2014. The sales program is open to both business and non-business major students. Students earn a certificate in professional selling by completing 13 credit hours of required coursework. An advanced certificate can be earned by completing an additional three credit hours. The first group of students enrolled in the sales program during the spring semester in 2014. A small group graduated from the program with a certificate in Professional Selling in May of 2015. The center features facilities which allow students to videotape themselves doing their sales role playing assignments for instant feedback.
The SEF provides educational programming and resources to university sales programs and their students. SEF assists hiring organizations by connecting them to top sales students and forging key relationships with top sales programs.
“Sales is more than just selling a product, it’s selling an idea or achieving buy-in from people,” Sohi said. “The sales center teaches students to look at things in a broader perspective and to communicate their ideas to people.”