Research

The Role of Body Image and Self-Esteem in Adolescent Consumers’ Use of Marketing Communication Messages as Input for Food Choices

Presentation Information
Paper Title: The Role of Body Image and Self-Esteem in Adolescent Consumers’ Use of Marketing Communication Messages as Input for Food Choices
Conference: Asia-Pacific ACR Conference (2006)
Author(s): Kennedy, Patricia;  Beruchashvili, M.
Researcher Information
    
Kennedy, Patricia
Kennedy, Patricia
Emeritus
Expertise:
  • Sports Marketing
  • Marketing Communication
Marketing
HLH 345
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-2316
Fax: (402) 472-9777
pkennedy1@unl.edu