Research

Potential versus Actual Vulnerabilty in the Marketplace

N/A

Presentation Information
Paper Title: Potential versus Actual Vulnerabilty in the Marketplace
Conference: Macromarketing Conference (2011)
Author(s): Baker, S. M.;  Geiger-Oneto, S.;  Gentry, James W
Researcher Information
    
Gentry, James W
Gentry, James W
Emeritus
Expertise:
  • Consumer Behavior
  • Cross-Cultural Issues
  • Family Decision Making
  • International Consumerism
  • International - Asia
Marketing
HLH 345
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-2316
Fax: (402) 472-9777
jgentry@unl.edu