Research

The Holiday Version of the Sacred and the Profane: Thanksgiving and Black Friday

N/A

Presentation Information
Paper Title: The Holiday Version of the Sacred and the Profane: Thanksgiving and Black Friday
Conference: Macromarketing Conference (2011)
Author(s): Gentry, James W;  Harrison, R. L.
Researcher Information
    
Gentry, James W
Gentry, James W
Emeritus
Expertise:
  • Consumer Behavior
  • Cross-Cultural Issues
  • Family Decision Making
  • International Consumerism
  • International - Asia
Marketing
HLH 345
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-2316
Fax: (402) 472-9777
jgentry@unl.edu