Research

Global Advertising Positioning: Does It Take Advantage of the Vulnerable

N/A

Presentation Information
Paper Title: Global Advertising Positioning: Does It Take Advantage of the Vulnerable
Conference: Macromarketing Conference (2011)
Author(s): Jun, S.;  Gentry, James W;  Hyun, Y. J.;  Jeong, Y.
Researcher Information
    
Gentry, James W
Gentry, James W
Emeritus
Expertise:
  • Consumer Behavior
  • Cross-Cultural Issues
  • Family Decision Making
  • International Consumerism
  • International - Asia
Marketing
HLH 345
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University of Nebraska-Lincoln
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Phone: (402) 472-2316
Fax: (402) 472-9777
jgentry@unl.edu