Research

Buy Now or It Won't Be There Tomorrow: Consumers' Reactions to Scarcity Messages

N/A

Presentation Information
Paper Title: Buy Now or It Won't Be There Tomorrow: Consumers' Reactions to Scarcity Messages
Conference: American Marketing Assocation Winter Educators' Conference (2013)
Author(s): Gupta, S.;  Gentry, James W
Researcher Information
    
Gentry, James W
Gentry, James W
Emeritus
Expertise:
  • Consumer Behavior
  • Cross-Cultural Issues
  • Family Decision Making
  • International Consumerism
  • International - Asia
Marketing
HLH 345
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University of Nebraska-Lincoln
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jgentry@unl.edu