"9" in A Theory of Advertising To Children

Publication Information
Book Title: A Theory of Advertising To Children
Chapter(s): 9
Publisher: Routledge
Author(s): Carlson, Les
Editor(s): Shelly Rodgers and Esther Thorson
Researcher Information
Carlson, Les
Carlson, Les
Professor and Nathan J. Gold Distinguished Professorship
  • Consumer Behavior
  • Consumer Socialization
  • Marketing Communication
  • Services Marketing
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