Interactive Goal Programming on the Microcomputer to Establish Priorities for Small Business
Presents an application of interactive goal programming on the microcomputer for small business. The illustrative application in this paper is based on real data obtained from a small business in Wisconsin, USA. The microcomputer-based interactive system indicated that the goal programming approach enables the small-business manager/owner to test a variety of alternative strategies reflected by goal levels and priority structures.
||Interactive Goal Programming on the Microcomputer to Establish Priorities for Small Business
Journal of Operational Research Society (1986)
Vol. 37, No. 6
||Lee, Sang M; Shim, J.