Research

Interactive Goal Programming on the Microcomputer to Establish Priorities for Small Business

Presents an application of interactive goal programming on the microcomputer for small business. The illustrative application in this paper is based on real data obtained from a small business in Wisconsin, USA. The microcomputer-based interactive system indicated that the goal programming approach enables the small-business manager/owner to test a variety of alternative strategies reflected by goal levels and priority structures.

Publication Information
Article Title: Interactive Goal Programming on the Microcomputer to Establish Priorities for Small Business
Journal: Journal of Operational Research Society (1986)
Vol. 37, No. 6
Author(s): Lee, Sang M;  Shim, J.
Researcher Information
    
Lee, Sang M
Lee, Sang M
Emeritus
Expertise:
  • Entrepreneurship
  • Information Systems
  • International - Europe
  • International - South and Central America
  • International - Asia
Management
HLH 315H
P.O. Box 880491
University of Nebraska-Lincoln
Lincoln, NE 68588-0491, USA
Phone: (402) 472-3915
slee1@unl.edu