Research

Impact of Data Warehousing on Organizational Performance of Retail Firms

This study investigates the relationship between the implementation of data warehousing and organizational performance in retailing firms. For this research goal, five hypotheses are developed and tested. The paired T-tests and Hotelling's T-square tests are performed on two groups retailing firms implementing data warehousing and those that do not. The results of analyses show that data warehousing firms achieve better nonfinancial performance, including promotional performance analysis, vendor analysis, customer analysis, and market segmentation analysis, but do not achieve better financial performance, including the year-to-year percent change in sales per employee, return on sales, and year-to-year percent change in sales

Publication Information
Article Title: Impact of Data Warehousing on Organizational Performance of Retail Firms
Journal: International Journal of Information Technology and Decision Making (2004)
Vol. 3, No. 1
Author(s): Lee, Sang M;  Hong, S.;  Katerattanakul, P.
Researcher Information
    
Lee, Sang M
Lee, Sang M
Emeritus
Expertise:
  • Entrepreneurship
  • Information Systems
  • International - Europe
  • International - South and Central America
  • International - Asia
Management
HLH 315H
P.O. Box 880491
University of Nebraska-Lincoln
Lincoln, NE 68588-0491, USA
Phone: (402) 472-3915
slee1@unl.edu