Critical Success Factors for E-Commerce Entrepreneurship: An Empirical Study of Thailand
The present study focuses on the relationships between entrepreneurial characteristics (achievement orientation, risk taking propensity, locus of control, and networking), e-service business factors (reliability, responsiveness, ease of use, and self-service), governmental support, and the success of e-commerce entrepreneurs. Results confirm that the achievement orientation and locus of control of founders and business emphasis on reliability and ease of use functions of e-service quality are positively related to the success of e-commerce entrepreneurial ventures in Thailand. Founder risk taking and networking, e-service responsiveness and self-service, and governmental support are found to be non-significant.
||Critical Success Factors for E-Commerce Entrepreneurship: An Empirical Study of Thailand
Small Business Economics (2009)
Vol. 32, Issue 3
||Lee, Sang M; Sebora, T. C.; Sukasame, N.