Research

Critical Success Factors for E-Commerce Entrepreneurship: An Empirical Study of Thailand

The present study focuses on the relationships between entrepreneurial characteristics (achievement orientation, risk taking propensity, locus of control, and networking), e-service business factors (reliability, responsiveness, ease of use, and self-service), governmental support, and the success of e-commerce entrepreneurs. Results confirm that the achievement orientation and locus of control of founders and business emphasis on reliability and ease of use functions of e-service quality are positively related to the success of e-commerce entrepreneurial ventures in Thailand. Founder risk taking and networking, e-service responsiveness and self-service, and governmental support are found to be non-significant.

Publication Information
Article Title: Critical Success Factors for E-Commerce Entrepreneurship: An Empirical Study of Thailand
Journal: Small Business Economics (2009)
Vol. 32, Issue 3
Author(s): Lee, Sang M;  Sebora, T. C.;  Sukasame, N.
Researcher Information
    
Lee, Sang M
Lee, Sang M
Emeritus
Expertise:
  • Entrepreneurship
  • Information Systems
  • International - Europe
  • International - South and Central America
  • International - Asia
Management
HLH 315H
P.O. Box 880491
University of Nebraska-Lincoln
Lincoln, NE 68588-0491, USA
Phone: (402) 472-3915
slee1@unl.edu