Research

The role of exogenous factors in technology acceptance: The case of object-oriented technology

In spite of many theoretical models, the role of exogenous factors in accepting object-oriented technology has not been satisfactorily demonstrated. By comparing two competing models, our study examined the role and location of exogenous variables in explaining user acceptance of object-oriented technology. Based on the results, we developed a new model that combined the key ideas of both TAM and TPB and showed that both models are necessary in understanding the unique role of each exogenous variable.

Publication Information
Article Title: The role of exogenous factors in technology acceptance: The case of object-oriented technology
Journal: Information and Management (2006)
Vol. 43 No. 4
Author(s): Lee, Sang M;  Kim, Injai;  Rhee, Shanggeun;  Trimi, Silvana
Researcher Information
    
Lee, Sang M
Lee, Sang M
Emeritus
Expertise:
  • Entrepreneurship
  • Information Systems
  • International - Europe
  • International - South and Central America
  • International - Asia
Management
HLH 315H
P.O. Box 880491
University of Nebraska-Lincoln
Lincoln, NE 68588-0491, USA
Phone: (402) 472-3915
slee1@unl.edu
Trimi, Silvana
Trimi, Silvana
Associate Professor
Expertise:
  • Electronic Commerce Management
  • Information Systems
  • Systems Analysis and Design
  • Mobile and Wireless Commerce
Supply Chain Management and Analytics
HLH 511 G
P.O. Box 880491
University of Nebraska-Lincoln
Lincoln, NE 68588-4114, USA
Phone: (402) 472-4459
Fax: (402) 472-5855
strimi@unl.edu