Research

An Exploratory Investigation of the Relative Importance of Cultural Similarity and Personal Fit in the Selection and Performance of Expatriates

The cultural similarity hypothesis posits that differences between the home and host cultures for sojourners will relate directly to their difficulties adapting to the host culture. The personal fit perspective suggests that the individual's idiosyncratic response to the cultural environment determines successful cultural adaptation. Two studies of expatriates were conducted to investigate the role of cultural similarity and personal fit in the adaptation process. The findings suggest that it is not the cultural similarity between home and host but an individual's ability to fit into the host culture that results in successful adaptation.

Publication Information
Article Title: An Exploratory Investigation of the Relative Importance of Cultural Similarity and Personal Fit in the Selection and Performance of Expatriates
Journal: Journal of World Business (Feb, 2005)
Vol. 40, Issue 1, pg. 1-8, ISSN 10909516
Author(s): Jun, Sunkyu;  Gentry, James W
Researcher Information
    
Gentry, James W
Gentry, James W
Emeritus
Expertise:
  • Consumer Behavior
  • Cross-Cultural Issues
  • Family Decision Making
  • International Consumerism
  • International - Asia
Marketing
HLH 345
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-2316
Fax: (402) 472-9777
jgentry@unl.edu