Research

Taste Engineering: An Extended Model of Consumer Competence Constitution

Publication Information
Article Title: Taste Engineering: An Extended Model of Consumer Competence Constitution
Journal: Journal of Consumer Research (2017)
43(5): 726-746.
Author(s): Maciel, Andre;  Wallendorf, Melanie
Researcher Information
    
Maciel, Andre
Maciel, Andre
Assistant Professor
Expertise:
  • Consumer Behavior
  • Branding
Marketing
HLH 335 L
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-0660
Fax: (402) 472-9777
amaciel3@unl.edu