Research

Sales Representative Departures and Customer Reassignment Strategies in B2B Markets

Publication Information
Article Title: Sales Representative Departures and Customer Reassignment Strategies in B2B Markets
Journal: Journal of Marketing (2017)
81, issue 2, 25-44
Author(s): Shi, Huanhuan;  Sridhar, S.;  Grewal, R.;  Lilien, G.
Researcher Information
    
Shi, Huanhuan
Shi, Huanhuan
Assistant Professor
Expertise:
  • Marketing Strategy
  • Sales Management
Marketing
HLH 335 R
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-2359
Fax: (402) 472-9777
hshi4@unl.edu