Research

The Protection of Intellectual Property: Issues of Origination and Ownership

Western intellectual property protection is based on the twin premises and individual people can originate and own ideas. Because these premises are not universally accepted, differences in laws and enforcement exist in the global market. The authors present a framework for describing these differences and discuss it in terms of relations among developed nations, between developed and developing nations and between all nations and indigenous people. They conclude with implications for marketers in several industrial sectors.

Publication Information
Article Title: The Protection of Intellectual Property: Issues of Origination and Ownership
Journal: Journal of Public Policy and Marketing (Jan, 1997)
16/07439156
Author(s): Mittelstaedt, John D;  Mittelstaedt, Robert A
Researcher Information
    
Mittelstaedt, Robert A
Mittelstaedt, Robert A
Emeritus
Marketing
HLH 345
P.O. Box 880492
University of Nebraska-Lincoln
Lincoln, NE 68588-0492, USA
Phone: (402) 472-2316
Fax: (402) 472-9777
rmittelstaedt1@unl.edu