The Protection of Intellectual Property: Issues of Origination and Ownership
Western intellectual property protection is based on the twin premises and individual people can originate and own ideas. Because these premises are not universally accepted, differences in laws and enforcement exist in the global market. The authors present a framework for describing these differences and discuss it in terms of relations among developed nations, between developed and developing nations and between all nations and indigenous people. They conclude with implications for marketers in several industrial sectors.
||The Protection of Intellectual Property: Issues of Origination and Ownership
Journal of Public Policy and Marketing (Jan, 1997)
||Mittelstaedt, John D; Mittelstaedt, Robert A
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|Mittelstaedt, Robert A||Marketing