Use, Misuse, and Abuse of Content Analysis in Public Policy/Consumer Interest Research
While possessing a long and respected history as a research method, content analysis studies attempting to address issues of the consumers' interests often are published with invalid conclusions or implications. This essay offers that the source of these problems is rooted in inferring causal relations from what is nothing more than descriptive data.
||Use, Misuse, and Abuse of Content Analysis in Public Policy/Consumer Interest Research
Journal of Consumer Affairs (Apr, 2008)
Vol 42(1), pp. 100-105