Jamie Hyodo

Jamie  Hyodo Photo
Assistant Professor
Ph.D., The Pennsylvania State University, 2016
M.S., Queen's University, 2011
B.A., University of Western Ontario, 2008
  • Consumer Behavior
Dr. Jamie D. Hyodo earned his Ph.D. from the Smeal College of Business at The Pennsylvania State University in 2016. His research interests include positive affect and emotion, moral psychology, persuasion and consumer-brand relationships (e.g., development, maintenance and recovery).
He co-authored “The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal” in Journal of Consumer Research. His dissertation is titled “The Multiple Facets of Gratitude: Exploring the Effects of Serendipitous, Salvation, and Serene Gratitude on Consumer Behavior”.
Contact Information

HLH 345 F
P.O. Box 880492
Lincoln, NE 68588-0492
Phone: 402-472-6638
Fax: 402-472-9777

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