Jenifer Skiba, a marketing Ph.D. student from Bridgman, Michigan, represented the College of Business Administration at two events that bring outstanding marketing doctoral students together to advance their academic careers. They included the 49th Annual American Marketing Association (AMA)-Sheth Foundation Doctoral Consortium at Northwestern University in Evanston, Indiana and the 6th Annual Institute for the Study of Business Marketing (ISBM) Ph.D. Student Camp for Research at San Francisco State University in California.
“Both opportunities were rewarding experiences that helped doctoral students meet their academic career goals by improving their research and teaching skills,” said Skiba.
Skiba and Vincent Kouakou, senior marketing and political science major
At the events, she participated in discussion groups and presented her research ideas to several scholars.
“My current research relates to the cost side of marketing, focusing on where marketing and accounting issues interface. I recently collected data in sales on how a manager’s focus on cost can impact different marketing outcomes,” she said. “I presented preliminary results and received positive feedback.”
Skiba recently finished her second summer and fourth semester teaching in the college and understands the need for a well-balanced academic career in both research and teaching.
“I often bring my research into the classroom. It’s rewarding to talk about real-world application of research,” she said.
Skiba, who plans to graduate in 2016, decided to pursue her Ph.D. after 14 years in corporate accounting before completing her MBA at Western Michigan. While pursuing her MBA, she discovered marketing and her love of research. It was the culture of collaboration within the marketing department that attracted her to Nebraska.
Published: February 27, 2015