Jeff Johnson, a Ph.D. student in marketing at the UNL College of Business Administration, was selected as a Consortium Fellow to attend the 47^th annual American Marketing Association (AMA) - Sheth Doctoral Consortium, hosted this summer by the University of Washington in Seattle.

The AMA-Sheth Doctoral Consortium is an event that brings together one doctoral candidate in marketing from each of the leading universities in North America and some from beyond. Outstanding, emerging and established marketing faculty are invited as Consortium Faculty to interact with these Consortium Fellows.

Johnson was impressed with the entire experience.

"The consortium consists of many of the top scholars in marketing as well as doctoral candidates from around the world," Johnson said. "The presentations on marketing research and education were definitely cutting-edge and exposed me to many new perspectives and ideas."

Johnson was also able to experience unique areas in the region by participating in activities sponsored by the University of Washington.

"The boat ride to a private island and trip to the top of the Seattle Space Needle offered great opportunities to socialize with marketing faculty and fellows.  In addition to hearing many great ideas, I made many friends that I hope to continue to see in the academic community. Overall, the consortium was a fantastic experience."

Johnson is a fourth year Ph.D. student at CBA. He also received his MBA and undergraduate degree in finance from UNL. Published: July 12, 2012