Dr. Les Carlson, interim department chair and Nathan J. Gold Distinguished Professorship in Marketing participated in the Iowa State University College of Business Administration, marketing department's Distinguished Speaker Series in Ames, Iowa on Friday, November 11.

Dr. Carlson presented his paper, "Parental Style: What We Know, What We are Learning, and What Still Remains for Investigative Endeavor." Carlson has spent many years researching parenting styles to determine their effectiveness with various child types.

"In my presentation at Iowa State, I summarized the work I've done regarding consumer socialization from 1985 to the present as well as outlining current and future research in this area," Carlson said.

Carlson joined the UNL College of Business Administration in 2008 and has additional expertise in the areas of consumer behavior, consumer socialization, marketing communication and services marketing.

Published: November 14, 2011