Biography

Abby Nappier Cherup earned her M.A. in Gender & Women’s Studies from the University of Wisconsin-Madison in 2012. She has a Bachelor’s Degree in Anthropology and Gender & Women’s Studies and a minor in Marketing from Western Michigan University. She joined the Marketing Ph.D. program at UNL in 2015, receiving a Chancellor’s Fellowship.
  
Her research interests are in consumer culture and consumer well-being. Specifically, she is interested in studying the experiences of overlooked consumers to extend marketing theories and provide managerial insights on how organizations and policy makers can cater to an increasingly diverse population.
  

Research Interests

Consumer Behavior

Consumer Culture Theory

Consumer Stigmatization

Refereed Publications

Nappier Cherup, Abigail (2019), “Media Review: Doing Fieldwork in China…With Kids! The Dynamics of Accompanied Fieldwork in the People’s Republic,” Journal of Mixed Methods Research, 13(2), 261-262.

Nappier Cherup, Abigail, Alexander S. Rose, and Susan Dobscha (2018), "If it Smells Like Sweat, is that Still a Sensory Experience? Sensory Marketing and the CrossFit Phenomenon: An Abstract." Academy of Marketing Science Annual Conference. Springer.

Grants and Research Awards

Graduate Research Assistant Award, College of Business, University of Nebraska-Lincoln, 2019

AMS Review/Sheth Foundation Doctoral Competition for Conceptual Articles, 2018

Award for Excellence in Research by a Graduate Student, Department of Marketing, University of Nebraska-Lincoln, 2017-2018

Undergraduate Courses

Digital Marketing & Electronic Commerce (MRKT 441) - Strategies to deal with opportunities and challenges of evolving technology and marketing in digital networks of customers, suppliers, and employees; social and mobile marketing; different interactive marketing platforms for e-commerce; the future and strategic, societal, and ethical implications of technology and interactive marketing in e-commerce.

Teaching Interests

Principles of Marketing

Contemporary Marketing (online)

Digital Marketing

Marketing Research

Marketing Channels Management

Gender, Women, and Society in Global Perspective

Gender, Women, and Cultural Representation

Gender and the Media

Awards

Graduate Student Teaching Award, College of Business, University of Nebraska-Lincoln, 2019

Baker Award for Excellence in Service by a Graduate Student, Department of Marketing, University of Nebraska-Lincoln, 2016-2017

Award for Excellence in Teaching by a Graduate Student, Department of Marketing, University of Nebraska-Lincoln, 2016-2017

Chancellor's Fellowship, University of Nebraska-Lincoln, 2015-2017

Advanced Opportunity Fellowship (AOF), Letters and Science Community of Graduate Research Scholars, 2010-2011

Vilas Award, University of Wisconsin-Madison, 2010

Jennifer C. Wenger Memorial Study/Work Abroad Fund, 2007