Skip to main content
University of Nebraska–Lincoln
Search

Full Article

Visit Apply Give

Ricardo Boeing Da Silveira Visits CBA Marketing Department

Spending the past year with the Marketing Department working on his dissertation and research with our faculty and graduate students has been Ricardo Boeing Da Silveira. Ricardo is from Florianópolis Santa Catarina Brazil. Ricardo is a graduate student at Fundação Getulio Vargas – FGV-SP, Sao Paulo Brazil. He received the CNPQ Scholarship from the Ministério da Ciência e Tecnologia, Conselho Nacional de Desenvolvimento Científico e Tecnológico – CNPQ. Ricardo arrived in Lincoln between two blizzards coming from 95°.

Ricardo’s dissertation deals with product placement in movies. He collected data for his dissertation since this is a cross-cultural study between American and Brazilian consumers. While here he also attended a statistics workshop hosted by the University of Kansas. Ricardo presented in our International Marketing classes; took our departmental seminars; and was a very active member of the department this past year.

Ricardo’s visit to UNL was both enjoyable and rewarding for him and us!

Ricardo feels that 2010 was one of the greatest years of his life. “It was all worth it!" he says, "once a Husker, always a Husker!”

Published: December 22, 2010