Marketing is an exciting, broad field and is one of the largest areas of employment in business today.
From marketing research to sales management, marketing professionals create value in a variety of roles through generating demand for products or services and determining consumer preferences.
Gain relevant, real-world experience through taking an experiential learning class,
competing in case competitions, and getting involved in student organizations.
to offer an experiential course where students work on a series of UP projects for UP managers
teaching the skills needed to effectively communicate in today's business environment.